Today we’re excited to be partnering with Recycle Now to celebrate national Recycle Week, which this year is all about thanking the nation for continuing to recycle throughout 2020 – despite all the challenges COVID-19 has presented.
We’re asking the OMBLES for their ads, posters, sketches, stunts and more that help us thank the nation for continuing to do their bit, for the country and planet, by recycling throughout lockdown.
Please tweet your entries to @OneMinuteBriefs and @Recycle_Now with the hashtags #RecycleWeek and #TogetherWeRecycle
Prizes:
Winner: £150 cash prize
Top 10 will be featured on instagram.com/recyclenow_uk
About the campaign:
2020 has been a year like no other. So this Recycle Week, Recycle Now want to thank each and every one of you. For pulling together, while staying apart. And showing the power small actions like remembering to recycle can have when all of us get involved.
This year, we want to thank our collection workers, for carrying on, while everything else slowed down. And we want to thank every bleary-eyed key worker, who still puts their bottles, boxes and cans in the right bin, even after a double shift.
This Recycle Week, whether you’re in the city or the suburbs, deep in the country or down by the sea. A life-saving, country-maintaining, key-working hero – or a home-schooling, WFH-ing, stay-at-home star. We want to thank you. For continuing to recycle. No matter what life throws in the way. And protecting our nation and our planet for the future. Together.
Thank you, Britain and Northern Ireland. Together we recycle.
Facts you could include:
89% (9 out of 10) households regularly recycle
62% of the UK say they have been recycling more in the last 12 months
On average, UK households put 1-2 items in the general rubbish that could be collected for recycling
You cannot recycle plastic bags, black plastic, toothpaste tubes, or drink cartons
You can recycle aluminium foil, aerosols, and plastic detergent/cleaning bottles
The UK household recycling rate is 45%, meaning that we recycled 45% of all recyclable materials. Recycle Week exists to raise that percentage.
About Recycle Now:
Recycle Now is one of WRAP’s family of consumer facing brands.
An established brand, Recycle Now encourages and motivates citizens to recycle more things, more often, from all around the home. Using ground-breaking, robust insights and behaviour change theory, we develop interventions and campaigns to motivate citizens to change their behaviour.
For more information about Recycle Now visit www.recyclenow.com, and use our Recycling Locator to find out what you can recycle in your area, and where.
