One Minute Brief of the Day:
Create posters to raise awareness of plastic free skincare brand SBTRCT and show that your skincare routine can be a moment of everyday activism this #EarthDay #VanityForHumanity
Tweet your entries to @OneMinuteBriefs and @SBTRCT_skincare with the hashtags #EarthDay + #VanityForHumanity with a link to sbtrct.co.uk
Include your Twitter handle in the top left corner of your submissions. Deadline 6pm GMT.
Prizes:
WINNER: The SBTRCT Skincare range (Worth £300)
RUNNER-UP: £100 voucher to spend on the SBTRCT Website
3rd Place: A SBTRCT Starter Kit (Product of choice)
Background
An industry that has been designed to cleanse and care is making our planet a dirty place, continuing to pump out products in plastic packaging (approx 120 billion units of it a year) - this plastic is getting into our natural environments, into our bodies and is impacting climate change (8% of global oil production is used to make plastic).
The very same industry pumps millions of pounds of marketing budget into convincing us that THE NEXT NEW skincare product will be transformative to how we look.
SBTRCT Founder Ben Grace thought - why can’t you have both? Great skincare that helps save the world?
SBTRCT was born.
A solid skincare brand that makes the highest performing skincare with the lowest environmental impact. B Corp, Vegan. Palm Oil Free. Sold in John Lewis, Harrods, Naturismo and sbtrct.co.uk.
To Consider:
Our fonts, logo & brand palette are here.
Be playful. We are about simple, impactful swaps rather than eco-perfectionism We enable people to look good whilst also helping to save the planet - make sure your ad shows the balance of both (not just images of plastic in oceans / sad looking fish).
Our Winner
Will awaken the beauty consumer out of their sleepwalk and show that the simple act of using the right skincare to look good could actually be making a massive impact on the planet.
Our Website
Our Socials
IG - @sbtrctskincare
FB - @sbtrctskincare
X - @SBTRCT_skincare
