Today we’ve got an amazing brief with our Manchester neighbours Seven Bro7hers, with a great prize to be won for creating quick posters to promote this brilliant new range of products.

Tweet your posters to @OneMinuteBriefs and @SevenBro7hers with the hashtag #CerealIPAs and we will feature your entries at facebook.com/oneminutebriefs

Prize: Create of Throwaway IPA Beer

About:

Late last year we were delighted to announce a new eco-friendly way of making exceptional Craft Beers. Up-cycling Kellogg’s Cornflakes, as part of their sustainability programme, we created ‘Throwaway IPA’ ‘

Throw Away IPA’ is made from waste Kellogg’s Cornflakes, from the Manchester cereal factory. These flakes are perhaps too big, small or crunchy - and therefore have not passed Kellogg’s strict quality control, so we have upcycled the cereal to create a hoppy IPA.

Speaking at the beer launch in December, corporate social responsibility manager for Kellogg’s UK, Kate Prince said: “Kellogg’s is always exploring different and sustainable ways to reduce food waste in its factories. So it is great to be involved in such a fun initiative with a local business.”

This delicious Craft Beer generated worldwide headlines and resulted in a number of TV features on the likes of CNN in the States & Canada. We have worked very closely with the team at Kellogg’s UK and we are excited to announce that we are ready to go to market with 2 further delicious craft beers alongside new stocks of Throwaway IPA. 'Sling it Out Stout' is a Chocolate Stout utilising up-cycled Kellogg’s Coco Pops and 'Cast-Off DDH Pale' is a Pale Ale using up-cycled Kellogg’s Rice Krispies. Our brewers have been working hard as always to deliver delicious tasting products and these 3 really hit the spot. The label designs have been developed to deliver great shelf stand-out whilst focusing on the product’s environmental credentials. The range is available in kegs and 12X440ml cans.

We can’t wait to see what the OMBLES come up with!!

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