Following our peanut buttery brief a few weeks ago, we were contacted by local company Proper Nutty to see if the OMBLES could go nuts on a slightly different challenge to bring to life both smooth and crunchy.
We can’t wait to see the results of this one. No nutty euphemisms or crudeness though please!
One Minute Brief of the Day:
Create eye-catching, cut-through-the-noise posters for @proper_nutty peanut butters to bring to life ‘smooth and crunchy’. #SMUNCHY
Tweet your entries to @OneMinuteBriefs & @proper_nutty with the hashtag #SMUNCHY
Prize:
Today’s winner will receive a £100 cash prize and a hamper of Proper Nutty goodies!!
Background: Proper Nutty is a Yorkshire brand and one of the very few brands making it’s own peanut butter right here in the UK.
The brand has two flavours: Nowt but Nuts and Slightly Salted but everything is SMUNCHY (a combination of smooth and crunchy) and in sustainable packaging. Like other brands we don’t use horrible palm oil and we only use one ingredient (plus a bit of salt if it’s that flavour)
Challenge: The peanut butter category is VERY BUSY with lots of brands trying to stand out in a unique way. We believe our product is the best but we need to get noticed to prove that. The brand currently looks a bit like a ‘baking brand’ but the intention is to focus on the everyday uses of peanut butter rather than just special occasions (e.g. on toast, porridge, smoothies, PB&J)
Other Considerations:
we want to stand-out against what other brands do not follow their lead
the brand is FUN/CHEEKY and doesn’t take itself too seriously but we DON’T want to see crudeness.
the current branding is quite safe & we can’t wait to see how the OMBLES bring this to life!!
Find out more here.
www.propernutty.co.uk
https://www.instagram.com/proper_nutty
https://twitter.com/Proper_Nutty
Feel free to use any of the images below in your entries.
