One Minute Brief of the Day: Create posters to raise awareness of the brand-new #SoberLoveApp and encourage people to pre-register ahead of launch in 2 weeks time at soberlove.app

SoberLove.app is launching in the next few weeks in the UK and US, it is a dating site for the sober community and the sober-curious.

We want to raise awareness of this new site and encourage people to pre-register ahead of launch in 2 weeks time at www.soberlove.app to pre register.

The site is free to join and anyone who joins ahead of launch (early April) will receive 8 weeks free premium access from launch date.

We are looking for bold and innovative ideas that bring to life what we’re all about.

That’s why we’re teaming up with the OMBLES and can’t wait to see all the brilliant, instinctive ideas!

One Minute Brief of the Day:

Create posters to raise awareness of the brand-new #SoberLoveApp and encourage people to pre-register ahead of launch in 2 weeks time at www.soberlove.app

To enter…post your entries to @OneMinuteBriefs and with the hashtag #SoberLoveApp & link to soberlove.app

Get creative and enter as many times as you wish. Remember your Twitter/X handle in the corner of your entries. Deadline 6pm GMT

We’d also love to see you sharing your entries as posts and stories on Instagram to @OneMinuteBriefs & @SoberLove.App

WINNER PRIZE: £100 cash!!

ABOUT:

After launching her groundbreaking widow dating service worldwide, dating entrepreneur Nicky Wake is calling on her experience to help sober singles in the UK and USA find that special someone.

A dating entrepreneur that set up the world’s first dating service specifically for widows has called on her personal experience with alcohol to launch a brand-new dating app for the sober and sober curious.

Sober Love is an all-new service launching in the UK & US that will offer a safe space for those that chose not to or cannot drink alcohol who want to find like minded singles.

Sobriety is surprisingly becoming the dominant drinking trend of the 2020s, with the younger generations leading the way toward an alcohol-free future. One in four 18-24 year olds is completely teetotal, sobriety levels that are almost double that of their parents' generation.

Binge drinking is also at its lowest level since the first time it was measured, according to charity DrinkAware, and 2024 saw a record low in the number of adults that drank to excess at least once a week, with just 11% saying they regularly went out on a binge.

Nicky has an intimate knowledge of the impact that alcohol can have. The event that inspired her to set up her first dating service, Chapter Two, was the loss of her husband Andy. Andy, who passed away during the Covid pandemic in 2020, left Nicky and their 12-year-old son in what she describes as a ‘black hole of grief’. 

This tragic loss also had another heartbreaking effect, as the stress of Andy’s death also plunged her into a 4 year long battle with alcoholism…

Ever since the loss of my husband, I’ve always been terrified of the idea of sober love. I couldn’t face the idea of talking to someone for the first time without having a glass of wine to calm my nerves and help me approach the date without taking in any of my past trauma.

If the idea of a sober date was scary, the thought of sober sex was downright frightening. With the loss of Andy, I have such a complex relationship with love and attraction, and for years the only way that I could manage it effectively was through drinking and alcohol.

Being at the Priory and realising the importance of my sober journey also helped me see how real the difficulties of being sober in a drink-and-date world are. It’s exceptionally tough for anyone who has struggled with their sobriety to even go for a date in a bar, let alone spend their time with someone that is drinking.

So I decided to create a solution. I wanted to pull out the ideas that worked so successfully for Chapter Two, specifically how it was more than just a dating service but a true support system and community, because it has such direct parallels with the sobriety journey.

Whether you’ve suffered a loss or you’re dealing with alcoholism, the most important thing you need is support from people that know what you’re going through. Sober Love will be a place that you don’t just go to find the one, but to find the ones that will help you through the tough times too.

For me, it’s the route into dating that I know that I need. A place that I can come to for love & friendship, for the hard times and the good ones, and it’s something that I know will resonate with anyone who is worrying about what their love life will look like once they’re on the sober journey.

I wanted it to be a community that is accessible to anyone, no matter where they are in their sober journey. If you’re just starting out, or you’ve been sober for years, it will be open to you, and by bringing people together in the real world through our events and in person meetings as well, we’re creating a space that builds long-term friendships, long-term relationships and helps people to tackle sober love without judgement or worry.
— Nicky Wake - Founder

Anyone that signs up to the service before the launch date will enjoy 8 weeks of premium benefits, including unlimited messaging with potential matches, access to profile views, priority access to exclusive sober events, full access to the site’s sober community features and personal profile optimisation.

Links:


To find out more information and sign up, visit
https://soberlove.app/

https://www.facebook.com/soberlove.dating

https://www.instagram.com/soberlove.app

Photos available can be used in your entries but are not essential.