Recycle Week 2020 was the most successful yet, and the OMBLES were a huge part of that. This year, we’re aiming even higher – because Recycle Week 2021 is all about how recycling can help us fight climate change.
One Minute Brief of the Day
Create posters encouraging people to Step It Up and recycle more to fight climate change this #RecycleWeek with @recycle_now
Prize:
WINNER: £150 cash
Make sure you tweet to @OneMinuteBriefs and @recycle_now with the hashtag #RecycleWeek
Recycle Week 2021
Delivered by Recycle Now, Recycle Week is the UK’s largest national annual recycling campaign. This year’s campaign “Step It Up this Recycle Week” [recyclenow.com/RecycleWeek] is about educating people as to how recycling helps us fight climate change. We want to encourage people to join this fight by ‘stepping it up’ – and recycling more things, more often.
So, how DOES recycling help fight climate change?
Recycling in the UK saves around 18 million tonnes of CO2 a year. That’s because making things from recycled materials uses less energy – and releases less harmful gas into the environment – than making things from scratch.
We’ve not had much control over the last 18 months. But the climate crisis is one thing every one of us can do something about, through small and powerful habits – like recycling.
Some stats to get the ideas flowing...
In the UK, we save 18 million tonnes of CO2 a year by recycling.
That’s the same environmental impact as taking 12 million cars off the road…
…or 27 million of us going vegetarian.
Making 20 aerosols from recycled materials uses the same energy as making one from scratch…
…and making 4 plastic bottles from recycled materials uses the same energy as making one from scratch.
Please DO:
Include the Recycle Now logo or the campaign logo lockup in your entries [provided]
Include the hashtag #RecycleWeek in your posts
Show the positive impact of recycling on climate change
And remember, entries can be in portrait, square or landscape format.
Please DON’T:
Refer to political figures, parties or agendas
Depict environmental disasters
Your amazing entries last year made a huge difference. We can’t wait to see what the OMBLES come up with in 2021.
About Recycle Now:
Recycle Now is one of WRAP’s family of consumer facing brands.
An established brand, Recycle Now encourages and motivates citizens to recycle more things, more often, from all around the home. Using ground-breaking, robust insights and behaviour change theory, we develop interventions and campaigns to motivate citizens to change their behaviour.
For more information about Recycle Now visit www.recyclenow.com, and use our Recycling Locator to find out what you can recycle in your area, and where.
