The skincare market is chaotic and noisy. So many brands, product, trends, rules, shoulds, should-nots and empty promises. There’s something new everyday. The INKEY List exists to cut through the crap. We believe in clarity over complexity. Real needs over fleeting trends. Proof over promises. Our skincare is customer-led, and science-backed and delivers everything you need, and nothing you don’t.

We want campaign ideas that are disruptive, simple, clever and impactful.

So we’ve teamed up with the OMBLES to spread the word with some great prizes to be won!

One Minute Brief of the Day:

Create posters with impactful headlines that bring to life how The INKEY List cuts through the noise and chaos of the skincare market to help everyone make the right decisions for their skin.

Tweet your entries to @OneMinuteBriefs and @theinkeylist with the hashtag #theINKEYlist

Deadline 6pm BST. Remember to add your Twitter handle in the top-left of your submissions.

Prizes:

WINNER: £350 CASH & £150 worth of products!!
Runner-Up: £150 CASH & £50 worth of products!

About The INKEY List:

Born from the belief that better knowledge powers better decisions, The INKEY List was created to make luxury skincare accessible to all. We know skincare can be confusing. We’re here to help you find the right skincare recipe, with quality ingredients that deliver real results. From our ingredient-led packaging to our askINKEY services, we want to empower you with the knowledge to make the right decisions for your skin. without breaking the bank. No matter your concern, The INKEY List is here to take the confusion out of skincare, while delivering outstanding results.

Amid the madness of skincare, our promise is clear: INKEY cuts through the chaos with the no-nonsense attitude that skincare so desperately needs.

Quality & Efficacy

We believe our products should be accessible to all, but we will never compromise on quality, ensuring only the best products reach you. Our products are priced to allow you to test and play with ingredients to build your perfect skincare recipe, for your ever changing skincare needs.

Transparency

The Inkey List believes that beauty products should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.