After our brilliant previous #BetterTogetherMCR collaboration, we are teaming up with RDPR, OBI and Bruntwood to build upon those great foundations with a second poster campaign that brings to life a #UnitedCity and encourages businesses and people to come back into Manchester city centre after lockdown has ended. With One Minute Briefs also being from Manchester, it’s a topic close to our hearts as we’ve seen Manchester become an eerie place, so we want to help bring back the buzz.
Manchester has given us so much, so it is now time to give something back. As businesses and people, we need our city, and now our city needs us.
A city is nothing without its people, so we’re hoping the OMBLES will get behind this with their brilliant quickfire taglines, sketches and posters to encourage business and people back to the city and to reassure them that it is safe to do so.
Our campaign needs to be a bold and confident rally cry for business leaders and people to come back to the city centre – safely but confidently.
Please tweet your submissions to @OneMinuteBriefs, @RDPRTweets, @OBIproperty @GG_Hospitality & @Bruntwood_UK with the hashtag #UnitedCity
Prize: £200 cash prize to today’s winner.
We want to remind businesses that cities thrive because of the people and it is the people that put the heart and the financial stability into the city centre.
Tone of voice is:
As always, Manchester looks after its people, we’re not going to let you down
As a city we are invincible together and we need to be together
Your city needs you
What’s a city without its people?
Your city has been here for you, you need to be here for your city
Use it or lose it
BACKGROUND:
UnitedCity is a group of Manchester city centre business leaders who are working together to call on peers to actively encourage and support their teams in a safe return to the city centre to ensure its economic recovery. Business owners and venues across the Manchester city have already invested £100,000s to make workplaces COVID secure.
UnitedCity, backed by Sir Richard Leese and run by Gary Neville, Chris Oglesby, Will Lewis, and Lisa Morton will deliver campaigns and initiatives to encourage businesses and people back into Manchester City Centre in the coming months, as well as providing a membership and resources for businesses who are bringing their team back to the office.
Chris Oglesby, CEO of Bruntwood commented,
“We obviously understand the need to counter a safe return with individuals’ concerns around health and safety in offices and access to the city centre via different methods of transport. Within the steering group we have professionals who can support and advise business leaders to ensure that they are able to practically and emotionally support their returning workforces.
“It goes without saying that the city’s eco-system is broken without a confident and collective return to work and that an economic recovery for the city - and millions of people who rely on that eco-system - is impossible without a shared impetus to get this city moving again.”
Images used within the brief are courtesy of wwwmarkwaugh.net
