One Minute Brief of the Day:

Create fun, striking, non-corporate posters to promote the @UPACGroup as Scotland’s premium packaging supplier.

Tweet your entries to @OneMinuteBriefs & @UPACGroup with the hashtag #PackagingDoneDifferently

Enter as many times as you like. Remember to include your Twitter handle in the bottom right-hand corner of your submissions. Deadline 6pm BST.

Cash Prizes:

£600 - 1st prize
£300 - 2nd prize
£100 - 3rd prize

Target Audience:

Businesses and organisations in Scotland seeking packaging services, with a preference for a fun and non-corporate approach.

Objective:

Promote The UPAC Group as a vibrant and exciting packaging business in Scotland, highlighting their creativity, flexibility, and commitment to customer satisfaction.

Key Message:

The UPAC Group - Packaging with a Twist/ difference/ sense of fun…

Background:

The UPAC Group is a packaging company based in Scotland, known for their innovative and non-traditional approach to packaging solutions. They aim to stand out from the crowd and bring a sense of fun and excitement to the packaging industry, while maintaining the highest standards of quality and customer service.

They supply businesses across Scotland with packaging, from big brands to small e-commerce businesses and everything in between. Not only does the company create visually beautiful bespoke packaging in their Innovation centre, they also supply businesses with tape, labels, pallet wrap, and every kind of packaging you can imagine!

OUR PHILOSOPHY IS SIMPLE.

To supply, design, manufacture and deliver a wide range of packaging products in a manner that meets and exceeds our customer’s requirements.
Have the most competitive pricing available to allow customers to add value to their business by making their packaging supply chain easy as possible.
Do the simple things well and build relationships built on mutual trust.
Maintain our position as the largest and best supplier of packaging in Scotland

Find out more here: www.upac.co.uk

Tone and Feel.

Fun and lively: The advertisement should have a playful and energetic tone, reminiscent of popular Scottish adverts like those for Irn Bru.
Non-corporate: Avoid traditional corporate imagery and instead focus on creative and out-of-the-box concepts that engage and entertain the audience.
Colourful and bold: Use vibrant and eye-catching colours to grab attention and create a lively atmosphere.
Inject humour into the visuals through visual gags, catchy headlines, unexpected situations, or witty wordplay related to packaging and The UPAC Group's services.

Flexibility and creativity:

Emphasise The UPAC Group's ability to create custom packaging solutions tailored to the unique needs of each client. Highlight their creativity and willingness to think outside the box.