Radunarsi intorno OMBLES, as today’s brief is bought to you by none other than the brillante and OOOOOOH so deliziosa Vapiano! We’re excited to see all of the brilliantly instinctive ideas today. And, with amazing prizes worth £2800, this brief is not to be missed!!

The Brief

Vapiano have launched their new London site, right next to Paddington train station! With the help of the new Elizabeth line, Vaps is closer than ever to many doorsteps.

The brief below is pretty open, mainly because we don’t want to limit your creativity, however, the more unconventional, the more casual in tone, the better! We all love a bit of humour too…so feel free to have fun with your submissions! Vapiano is hugely popular with the under-30 crowd and scores high on vibes with the perfect selection of handmade pasta, pizza and insalata served to your personal taste, set to a chillout RnB soundtrack. We’d love to see this brought to life by the OMBLES.

One Minute Brief of the Day:

Create posters to promote @VapianoUK’s new restaurant launch in Paddington, London #VapsPaddington

Prizes:

**WINNER: £1000 cash prize and one year of free Vapiano* in any UK store!!**

2nd & 3rd Place: One years worth of free Vapiano in any UK store!

*(£50 voucher per month for 12 months, roughly a meal for two)

Please tweet your entries to @OneMinuteBriefs and @VapianoUK with the hashtag #VapsPaddington

Deadline 6pm GMT. Remember to include your Twitter handle in the bottom right-hand corner of your entries.

About The Vapiano Paddington Launch

Vapiano have launched their new London site, right next to Paddington train station! With the help of the new Elizabeth line, Vaps is closer than ever to many doorsteps.

This Vapiano showcases their design evolution with new brand graphics while keeping the much-loved sharing tables and open kitchen, where the chefs make handmade fresh pasta and pizza to order, exactly as you like it. In short, it’s an even cosier feel than what Vaps lovers are used to. Favourite pasta dishes are on the menu such as the most popular Gamberetti E Spinaci with King Prawns, or creamy Chicken Alfredo. Pizza lovers equally have plenty to choose from, with options such as a classic Diavolo with our refreshed sour dough base, or a hearty Calzone with mushrooms, prosciutto and mozzarella. As all Vaps fans will know, perhaps the most treasured part of the Vapiano dining experience is the direct access (and encouragement!) to customising each and every single part of your dish, from the fresh egg-free pasta shape of your choice, down to the swapping or adding ingredients until your heart’s content. This is where your creativity comes to light, whilst you watch the chefs get down to magic in our open-plan kitchen!

Meet Vapiano

The way you can personalise your meal, handmade fresh pasta, pizza, sauces, dressings and dolci, the spacious, beautiful restaurant design, the fact you sit where you like and stay as long as you want, all create the laid back vibes we’re known and loved for, and what makes Vapiano one of *the* places to go.

OUR STORY

The word Vapiano doesn’t actually exist. We created it from an old Italian proverb – “Chi va piano, va sano e va lontano”: which, when translated means “If you have an easy-going and relaxed approach to life, you’ll live healthily and longer”.

And this is how we want our teams and our guests to feel. Relaxed. You may be busy, but take a moment to relax and enjoy what makes you happy.

Pasta is at the heart of what we do.
A choice of shapes from fusilli to campanelle to linguine and tagliatelle are made fresh using the finest durum wheat semolina in each restaurant every single day.
We also specialise in quality Pizzas (or in Germany, we have introduced the ancient recipe Pinsa), Antipasti, exceptional salads and homemade dolci.