Hey OMBLES, we at the Rainforest Alliance have an inspiring brief for you!
You can probably tell from our name that we are really passionate about protecting rainforests and tropical forests. And the “alliance” part is in there too because we take a “we’re all in” approach—bringing together farmers, forest communities, companies, and millions of individuals worldwide to protect our most precious landscapes.
This is no simple task. Connected crises threaten our future—from the climate emergency and biodiversity loss to chronic rural poverty and human rights challenges.
Nearly half the Earth’s original forest cover has already disappeared
Agriculture drives 75% of deforestation, fueling climate change
80% of those living in extreme poverty are in rural areas
2030 is commonly cited by experts as a potential “point of no return”—making this a critical decade for people and nature.
The good news is the Rainforest Alliance knows what needs to be done—and you are an important part of this change. We understand that for nature to thrive, communities must thrive. That’s why we promote regenerative agriculture, good forest management, human rights, and thriving rural livelihoods in the world’s most critically important natural landscapes.
We’re calling on our alliance to come together to create a world where people and nature thrive in harmony. For individuals, this includes taking small daily actions like sharing this message, buying products with the Rainforest Alliance Certified seal, and demanding better from companies and governments. Our call-to-action is a simple, yet powerful affirmation: We’re all in.
SO, here’s the (brief) brief:
We all have that little voice in our head saying, “one person can’t make a difference.” But you’re not alone—you’re one of millions of people ready to take on the world’s most daunting challenges with hope and optimism. Join us and let’s make the change we want to see.
Pessimism is out. We’re all in.
One Minute Brief of the Day:
Create posters with international NGO @RnfrstAlliance to celebrate their new campaign “We’re All In.” whilst inspiring people to reject pessimism and join us in creating a better world.
Key points:
Be sure to use the tagline “We’re All In” somewhere in your poster.
Please ensure to use We’re All In visual and include the Rainforest Alliance’s logo.
Check out the Rainforest Alliance brand book. Download here.
How to Submit your entries:
Please tweet your entries to @OneMinuteBriefs and @RnfrstAlliance with the hashtags #WeAreAllIn & #RainforestAlliance
To win… you must enter on Twitter…but we’d also love you to share your entries via stories and posts to @oneminutebriefs & @rainforestalliance on Instagram! If your account is private, DM your entries so we can see your creativity.
Deadline 6pm GMT. Remember to include your Twitter handle in the top-left corner of your entries.
Prizes:
WINNER: £300 cash!!!
Runner-Up: £200 cash!!
3rd Place: £100 cash!
+ Rainforest Alliance goodies for all three winners
+ Your entry could feature on billboards around the UK!
Font
Our font, Poppins, is also available for anyone to use and free to download from Google Fonts here.
Black and forest colours are used with light backgrounds and the lime (light green) is used with dark backgrounds.
About the Rainforest Alliance
The Rainforest Alliance is an international non-profit spanning nearly 60 countries. We partner with farmers and forest communities in many of the world’s most important tropical landscapes—working together to promote land management practices that protect nature while boosting rural livelihoods. We work with companies, big and small, to advance responsible business practices across global supply chains. At the same time, we work with governments and civil society organisations—at both the local and international level—to drive sustainability transformation through strengthened policies. And last but not least, we mobilize millions of individuals to harness their collective power as consumers and make better choices for people and nature. Are you with us?
Find out more:
https://www.instagram.com/rainforestalliance/?hl=en
https://www.facebook.com/RainforestAlliance/
https://www.linkedin.com/company/rainforest-alliance/mycompany/verification/
