Due to the high risk of change in switching razors, driven by fear of skin irritation, men tend to stick with what they know. But today, with the help of the incredible OMBLES, we want to change that. And inspire confidence to change to Wilkinson Sword for a smooth, soothing shave.
We can’t wait to see your brilliant, instinctive ideas and we’ve got some great prizes to be won!!
One Minute Brief of the Day:
Create posters to promote how Wilkinson Sword Hydro provides a clean, sharp shave that protects the skin against signs of irritation.
Tweet your entries to @OneMinuteBriefs and @WSMenUK with the hashtag #SwitchToTheSword
Remember to include your Twitter handle in the bottom right-hand corner of your entries. Get as creative as you can and enter as many times as you wish! Deadline 6pm GMT.
Prizes:
1st Prize: £500 cash + 1 year’s worth of shaving prizes!!!
2nd Prize: £250 cash + 1 year’s worth of shaving prizes!!!
3rd Prize: £100 cash + 1 year’s worth of shaving prizes!!!
Problem:
2/3 of men experience problems from shaving (razor burn, nicks, redness) and these can be visible to the outside world for days to come. This makes the emotional cost of change to try new razors or routines very high, so men tend to stick to what they know for fear of worse results.
"Shaving can be trial and error, I can often end up with a few nicks & cuts. I've tried diferent combinations of razors, shave preps and techniques to try and find something that works for me, I'm still not completely satisfied but I don't want to risk my skin getting sensitive again"
Our Solution:
NO-NONSENSE, NO IRRITATION
Close skin Shaving made easy with Wilkinson Sword Hydro
A clean, sharp shave that protects the skin against signs of irritation
Our expertly crafted diamond coated blades give your skin a close and comfortable shave, whilst the hydrating gel pools enriched with skincare ingredients & Vitamin E improve the glide and help to keep skin protected against irritation.
Vitamin E has been considered an anti-inflammatory agent in the skin, as several studies have supported its prevention of inflammatory damage after UV exposure. Topical vitamin E can reduce UV-induced skin swelling, skin thickness, erythema, and edema — all signs of skin inflammation
About Wilkinson Sword:
DESIGN EXCELLENCE
Through our long history, we have had a series of firsts–and we’ve never sacrificed style in the process. We've worked with some of the greatest designers, who created objects of great style, designed to be seductive and welcoming to the hand, as much as a precision instrument - to help us develop our products’ distinctive look.
STYLE
Our style credentials complement our customers desire to look and feel their most stylish.
Wilkinson Sword is a pioneering, stylish brand that gets what men want, and how they want to express themselves.
Find out more and see our products at: https://www.wilkinsonsword.com
Social Links:
https://twitter.com/WSMenUK
https://www.facebook.com/WilkinsonSwordMenUK
https://www.instagram.com/wilkinsonswordmenuk
