Today’s brief is a very exciting one that could see you be a part of our first, and final film of the year. Covid has put all our other film projects on ice but it would be nice to go out of 2020 with a bang and create a campaign where we all work together to make a difference in the lives and careers of young creatives.
This year Father Critmas is creating a fitness (aka Critness) video and he wants the OMBLES to help spread the word. He promises free mince pies and tangerines for everyone shortlisted!
He wants to see your quick-fire posters in typical OMB style, but he also wants you to send your film clips so you can all be in this year’s film. Full brief details below.
We’re also delighted to be teaming up with world-renowned Creative Director, Tiger Savage who is the first of many CD’s we’ve signed to give the gift of a crit to a junior creative this year. We’re hoping to get many more pledging their time to give their invaluable advice over a Social Critstanced Zoom meeting. And, we’ll be sharing some of the best entries and Critmas stories on The Drum, who have supported our campaign every year!!
We are also being supported by Adland, We Are The Allies, NABS and Cut The Crap!!!
If you’d like to support/sponsor the campaign or know someone who might… please email us at interest@bankofcreativity.co.uk
Please tweet your entries to @OneMinuteBriefs, @Father_Critmas, @Tiger_Savage & @TheDrum with the hashtag #WitnessTheCritness & link to merrycritmas.com
You can also mention our supporting partners @adland @weare_theallies @nabs_uk and @cutthecrap_nyc within your tweets!
We’ll be updating the site with the new campaign film etc soon but the site is now Live so you can sign up early to give or receive a book crit at merrycritmas.com
ABOUT MERRY CRITMAS 2020
It’s been a difficult year for junior creatives, trying to break into the industry and/or progress in their careers. So, in December, we are working in partnership with Father Critmas to bring back the #MerryCritmas campaign for the fifth year running.
We have created thousands of book crit matches of young creatives with Creative Directors all around the world and, this year, we want to make it our biggest year ever.
We want to create these opportunities so that senior creatives can give back to the industry and junior creatives can receive the gift of invaluable advice, placement opportunities and tips to improve their portfolios.
Father Critmas’ previous campaigns have included a video of one of his infamous book crits, a Critmas music video and event a horror movie parody. Check out his previous campaigns.
And after putting on a ‘lockdown stone’ he has decided to create a fitness video. Or as he likes to call it, a Critness video.
He’s looking to help junior creatives get their portfolios in shape so they are fighting-fit to muscle their way into the industry. He’s determined to become the Joe Wicks of the creative industry and make sure people’s talent doesn’t go to waste.
He will perform a personal training session via Zoom and include crit-ups, the bleep test, planks and more to help everyone bulk up their book and make sure their portfolio packs a punch.
He will invite his elves to share their portfolio progress through homemade clips and these will be edited alongside footage of Father Critmas showing us his moves and putting his elves through their paces.
Find out how you can give or receive a book crit at merrycritmas.com
WANT TO BE IN THE FILM?
We need clips, shot on your phones, in landscape of you doing your Critmas workouts!!
As you’ve seen above, this year’s theme is a ‘creative workout’ and we want you to feature in a montage, led by Father Critmas, who will be having his own workout filmed this week at Sozo Gym, filmed by Luke Nield & directed by Nick Entwistle.
Feel free to be as creative as you wish… it can be filmed by someone else in your household, selfie, or set to record like this one I did with the toilet roll challenge!
Inspiration ideas below:
- Footage of you doing OMBs/scamps/ads for your portfolio
- Footage of you doing sit-ups and sketching ads out
- Footage of you doing press-ups whilst reading a creative book underneath you.
- Footage of Yoga whilst designing on a laptop
- Footage of lifting awards or portfolios up and down.
- Footage of stretching / warm-ups - marker pens in hands.
- A front on head and shoulders shot of you wiping sweat off your brow.
This is a good reference film… it’s a montage of people doing different ‘gym/workout’ moves. https://www.youtube.com/watch?v=GGcy8u4nJE0
This is just a guide… I welcome anything at all you can think of and the more clips from each of you the merrier. Don’t worry about looking silly. This will be cut into a quick-cut edit, so the more we have the better.
You can have fun with it too… running whilst doing ads in the park…. stood on your head whilst doing ads… bicep curls with a Sharpie… there is no wrong answer.
Feel free to tweet your clips today!!
Feel free to involve friends and family within your briefs as they can be in the film too!
Hope you can help me turn around a great, fun campaign. We need to get this out for the start of December so I need the clips today if possible, but latest 5PM FRIDAY!!!
Send your clips to us at interest@bankofcreativity.co.uk
Good luck everyone. And, don’t forget to get involved at merrycritmas.com
