One Minute Brief of the Day:
Show brands how diversity can be expressed!
Reimagine and redesign your favourite advertising campaigns through a more diverse lens, incorporate the Diversity Typeface and encourage those brands to do the same by tagging them!
We want to see how all the biggest brands can use the Diversity Type and help champion the importance of diversity through advertising.
You can download the typeface to use in your submissions here.
Please tweet your entries to @OneMinuteBriefs and @WeAreDistillery with the hashtags #DiversityType & #WorldDiversityDay
Please also include the link diversitytype.com
Don’t forget to include your twitter handle in the corner of your submissions.
Prizes:
5 winners and will receive £50 each to give to the charity or organisation of their choice from the following…
Project - Disasters Emergency Committee
UN Women
The Diversity Trust
Let’s get this trending!
About the project:
Distillery have today announced the launch of its Diversity Type in time for World Diversity Day 2021. This unique initiative has created a brand-new downloadable typeface to celebrate diversity and inclusion while encouraging brands, agencies and communities around the world to engage in the important conversation around diversity.
'Diversity', is an innovative approach to an otherwise standard set of options for users to choose from when selecting a font. The typeface aims to address the lack of diversity within the creative industries and act as the official typeface of diversity. Historically, typeface fonts have been homogenous in their design, often leaving the characters with no differentiating features. By using the Diversity Type, it allows users to select the characters that feel right for them, meaning that no two uses of the font will be the same; allowing people to have the opportunity to express their individuality and prioritise personal choice, while remaining part of something bigger.
To create the typeface, distillery called upon designers from every part of the world and sourced creators from underrepresented networks to help design each unique letter. 308 creatives across 54 countries were involved in the project. The final typeface product that is now available for use by businesses and individuals brings together 42 characters from the English alphabet that are inspired by individual stories and reflects a larger narrative to embrace our shared experience.
“distillery has embarked on this project to further the conversation and importance of diversity and inclusion within the creative industry. Diversity isn’t something to be solved; it’s an ongoing journey that will be forever changing, and the industry needs to recognise this. We hope that by creating awareness around this initiative, we will encourage others to think about how we can positively promote diversity and cultural intelligence, and act on improving their knowledge and understanding of diversity in all walks of life,”
Steve Wheen, founder, distillery.
“This is a shared responsibility. We have to repair these cultural nuances – it’s a constant thing that we have to do – and I think communicating with everybody is the best way for us to make a proper impact”
Rich Miles, CEO of Diversity Standards Collective.
distillery are calling upon brands, businesses, and individuals to adopt the Diversity Type and use it in their official communications to further the conversation and celebration of authenticity.
diversitytype.com
Of course… we had to change our own OMB and BOC logos which you will find on our Twitter channels.
We can’t wait to see all the creative uses of the font today!!
