During these challenging times, we must come together and show solidarity looking out for each other & our one home we all share.
So today, we are teaming up with WWF to bring brands together around the world to imagine a #WorldWithoutNature
This brief is a special one where we want to see posters that take the nature out of the logos/badges of brands/teams and bring them together to form new logos, scenes, messages along with fitting headlines and messages.
One Minute Brief of the Day:
Create posters that bring together the nature within the logos & badges of brands & sports teams to support the #WorldWithoutNature campaign for #WorldWildlifeDay
Tweet your entries to @OneMinuteBriefs, @WWF & @WWF_UK with the hashtags #WorldWithoutNature & #WorldWildlifeDay
Please tag in as many brands and teams you can think of within your tweets too with a message to encourage them to get involved by removing the nature from their logos too!!
Remember your Twitter handle in the corner of your entries. Deadline 6pm GMT.
Prizes:
WINNER receives £250 cash!!
Inspiration:
Do we see the nature from one logo visit the nature of another? Or visit another logo that doesn’t feature nature?
Do we see the nature of brands brought together the create scenes like in the image below?
Do we see the Three Lions of England meeting the Aston Villa Lion and all the other brand lions joining the pride?
Do we see the Duolingo bird flying with the Twitter bird to symbolise brands working together to raise awareness?
Do we see the Timberland, Nottingham, Malibu trees forming a forest?
Let’s get as creative as possible to show brands and teams getting together and uniting to highlight how important nature is to everyone in a positive and powerful way.
About #WorldWithoutNature
Across the world, hundreds of brands will take part in #WorldWithoutNature including the likes of Airwick, Aston Villa, Aussie Hair, Carlsberg, City to Sea, Cushelle, , Dove, Duolingo, Ecologi, Gorilla Glue, Gumtree, Gymshark, Herbal Essences, Hootsuite, SEA LIFE, Simple, Sky, Taskrabbit, Timberland and Unilever.
Sports teams also taking part in #WorldWithoutNature include Sunderland, Nottingham Forest, Millwall and Wolves.
Brands are invited to participate on the day by photoshopping the "nature" out of their logo, updating their social media profiles and posting about their support for the for #WorldWithoutNature.
#WorldWithoutNature comes in the lead up to the UN Biodiversity COP#15 which takes place later this year. #WorldWithoutNature brings together all those who care about the climate and biodiversity crises, and will show global leaders the strength of individual voices calling for a safe, nature and climate-positive world. This requires their urgent action now for the sake of the planet’s, and our own, health.
For more information about #WorldWithoutNature visit WorldWithoutNature.com
Check out the campaign video below:
About World Wildlife Day
World Wildlife Day is marked on 3rd March to celebrate and raise awareness of the world’s wild animals and plants. This year it will be celebrated under the theme "Recovering key species for ecosystem restoration". The day will aim to draw attention to the conservation status of some of the most critically endangered species of wild fauna and flora, and to drive discussions towards imagining and implementing solutions to conserve them.
About WWF
WWF is an independent conservation organisation, with over 30 million supporters and a global network active in over 100 countries. WWF's mission is to stop the degradation of the Earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. Visit www.panda.org/news for the latest news and media resources and follow us on Twitter @WWF.
