One Minute Brief of the Day:

Create posters to campaign against businesses paying their small suppliers slowly with @GoodBizPays #GoodBusinessPays

Tweet your entries to @OneMinuteBriefs and @goodbizpays with the hashtag #GoodBusinessPays and remember to include your Twitter handle in the corner for your entries. Deadline 6pm GMT.

It is NOT mandatory to feature the “Good Business Pays” imagery or brand within your submissions.... After all, we want multiple organisations to use this not just us. So be as creative as you like with your entries.

Prizes:

1st Prize: £500 Cash

2nd Prize: £250 Cash

3rd Prize: £100 Cash

The brief

We want to bring an end to small businesses having to wait too long to get paid by their bigger business customers. By small businesses – we mean everything from freelancers and sole traders to micro and small businesses. Each year, 50,000 go out of business because of cashflow problems with fundamental impact on individuals, families and the UK economy as a whole.

How fast or slow a company pays is a matter of choice by the people that run those companies. So we want to create a BIG campaign that makes it unacceptable to break payment terms and persistently pay suppliers slowly or late.. We want to make people realise how damaging slow payment is – to the individuals who run their own business right through to the UK economy at large. At a time when the pressures on small business are greater than ever, we need to improve cashflow now and unlock the potential of this sector.

Slow payment is unfair and, we believe, about a lack of respect for small suppliers. This is why we need the campaign to inspire a cultural and behavioural change towards payment It should include high impact and compelling words and imagery. Examples that have achieved the sort of change we want to have been “Think” (don’t drink and drive); “Smoking Kills” and the Gender Pay Gap.

The best ideas submitted will be taken on by a coalition of business groups who are working collaboratively to launch a campaign later this year to achieve change. The final campaign will be promoted UK wide and across all media – digital to print.

Key aspects we’d like you to consider are:

• The theme and image must prompt business leaders to change their behaviour but also encourage small businesses to support the campaign. We want to create a movement!

• It should make business leaders feel an emotional responsibility not just a rational desire to want to pay small businesses fast (and feel guilty if they don’t do the least and only meet payment terms!)

• It is NOT mandatory to feature the “Good Business Pays” imagery or brand within your submissions.... After all, we want multiple organisations to use this not just us. So be as creative as you like with your entries.

• Our ambition is to be high impact, inspiring and for the campaign to achieve behaviour change. The tone should be hard hitting and serious but also professional – this is a serious issue.

If you support the aims of our movement, please join our community by signing up at www.goodbusinesspays.com and help us spread the word. We never share your details and will never ask for money or membership fees.

Who we are:

Good Business Pays is a movement set up to bring an end to slow and late payments to small businesses (by bigger ones).

We see you out there OMBLES, and we love it. It’s our mission to make sure OMBLES survive and thrive by being paid fairly and fast for your work without you having to repeatedly chase your customers for payment.

Best of luck, and most importantly, have fun! We can’t wait to see what you come up with.

Fonts can be downloaded here.