The WWF #WorldWithoutNature campaign has had 900 MILLION impressions over the last couple of years and we’ve teamed up with WWF once again to bring the campaign back for a third year. We’ve had brands and teams pledging to get involved already on March 3rd for World Wildlife Day.
2022 RECAP:
On March 3 2022, over 330 Sports Teams, Brands, NGOs and Government bodies removed nature-related imagery from their logos on social media for the day, raising awareness and media interest in the topic of nature loss.
We hope to go even bigger and better this year with the help of the OMBLES. So for this brief, we want to go BIG and think… what’s the best that could happen?
One Minute Brief of the Day:
Create posters to promote the upcoming @WWF #WorldWithoutNature activation and encourage brands & teams around the world to take part on #WorldWildlifeDay on 3rd March.
Today’s campaign is all about creating eye-catching headlines and impactful messages that encourage organisations to get involved to Imagine a #WorldWithoutNature by removing all traces of the nature in the brands for just one day. How can we grab their attention and persuade them to take action in a small way to create a huge collective impact & get the world in conversation about conservation on World Wildlife Day.
With the likes of Wolves, Aston Villa, West Brom, Huddersfield Town and Hull City already pledging to take part, this promises to be the biggest campaign yet. We’ve had 900 MILLION impressions with the campaign on social media over the past two years and we look forward to the OMBLES helping to take that way over a BILLION!!
Tweet your entries to @OneMinuteBriefs, @WWF & @WWF_UK with the hashtag #WorldWithoutNature
Please tag in as many brands and teams you can think of within your tweets too with a message to encourage them to get involved too!!
Remember your Twitter handle in the bottom right-hand corner of your entries. Deadline 6pm GMT.
Prizes:
WINNER receives £250 cash!!
About:
For World Wildlife Day (3 March 2023), WWF is running a global activation encouraging companies, NGOs, sports teams and governments to remove nature from their branding to mark the day. This day of action aims to highlight the dramatic loss of biodiversity – the variety of all life on Earth – and the social and economical risks that it poses.
Over the last two years, over 400 brands from across the world have taken part in the World Without Nature activation on World Wildlife Day, generating over 900 million impressions online and in the media!
Why?
Because the science has never been clearer: the #LivingPlanetReport 2022 revealed that species populations have declined by 69% since 1970. This simple and effective social activation highlights the immediate dual crises of climate change and biodiversity loss, and depicts what a nature-less world would look like through the medium of iconic logos.
To find out more and show your support this World Wildlife Day, register here 👉 https://lnkd.in/dYtNYRGi
We’d be grateful for any introductions to brands via email or to find out how you can get involved yourself to interest@bankofcreativity.co.uk
