On World Wildlife Day (Sunday 3 March), some of the world’s best-known brands will look a little different, as they join a global movement to rally against the emptiness of a world without nature.

As part of WWF’s #WorldWithoutNature, brands, NGOs, sports teams and schools from the UK and around the globe will remove images of nature from their branding across digital platforms.

The aim is to drive awareness of nature loss by prompting audiences to look twice at well-known logos which, for one day only, are empty of iconic nature images. The eye-catching digital activation is the chance for brands to raise awareness about the planet’s rapid loss of biodiversity among their own followers.

Some of the brands and clubs confirmed to take part this year include Air Wick, Aston Villa FC, Carlsberg, Dove, Gymshark, Hull City FC, Leicester Tigers, Liz Earle Beauty Co, Norwich City FC, Old Mout Cider, On The Beach, Sale Sharks, ScottishPower, Swansea City FC, West Bromwich Albion and Wolverhampton Wanderers, among others.

From leaves and plants to kangaroos, wolves, lions, tigers and the iconic panda in WWF’s own logo, many global species will vanish from our favourite brands for the day. Brands with no obvious nature in their logo are still able to take part by removing colour from their logo for the day.

The campaign, now in its 4th year with over a billion impressions so far, was sparked by an inspired OMB submission by none other than Ze Anwar, who is a key member of One Minute Briefs and an important OMBassador for the community.

And today, we’re taking the campaign in a different direction.

We’ve got sports, we’ve got brands.

But wouldn’t it be amazing if we got the music industry involved?

Imagine Taylor without the Swift…

Doja without the Cat…

Snoop without the Dogg…

Stone without the Roses…

Or what about famous album artwork with the nature removed?

One Minute Brief of the Day:

Create posters that remove the nature from iconic music album artwork and/or famous artist & band names to encourage them to get involved in the upcoming #WorldWithoutNature campaign on World Wildlife Day, 3rd March.

Tweet your entries to @OneMinuteBriefs & @WWF_UK with the hashtag #WorldWithoutNature

Tag the artists and bands in your entries! Get them seen. Maybe they will even take part this Sunday?

Remember your Twitter handle in the top-left corner of your entries. Deadline 6pm GMT.

Prize:

WINNER receives £100 cash!!

Background:

Global wildlife is under threat

In the UK and around the world, nature is in crisis. Global wildlife populations have plummeted by an average of 69% since 1970. Here in the UK, we've lost 70% of our ancient woodlands, our rivers are polluted, and our wildflower meadows are almost gone.

We can’t survive in a #WorldWithoutNature.

But there is hope. In the UK, concern about climate change and the environment is a top issue for the public. [1] We know that most people UK care about our environment, and together we can turn things around. Along with thousands of others across the nation, #WorldWithoutNature is a chance to take a stand for our natural world.

Kate Norgrove, Executive Director of Advocacy & Campaigns at WWF, said: “We hope that our #WorldWithoutNature campaign will shine a light on the fact that nature both here in the UK and around the world is in crisis. We need people, now more than ever, to come together and help bring our world back to life. We are so grateful to many of the world’s best-loved brands and sports teams taking part and highlighting what a world without nature could really look like if we don’t act now.”

Russell Jones, general manager – marketing & commercial growth at Wolverhampton Wanderers FC, said: “Wolves are proud to be supporting World Without Nature again this year, removing the wolf from our crest on World Wildlife Day as a simple way to show how important nature is to all our lives, and what we stand to lose if it’s gone.

"As a football club, we care deeply about the planet, particularly the habitats of wolves which are disappearing at an alarming rate in many parts of the world, and we know this is important to our fans too.

"We’re working hard to reduce our club’s environmental impact and hope today’s initiative inspires more people to take action for nature."

Sam Johnson, Head of Marketing for Carlsberg, said: “Carlsberg is a brand that is strongly committed to protecting the environment. That’s why we’re removing excess packaging from our small packs and improving the sourcing of the ingredients that go into our beer, as well as working in partnership with WWF to help UK farmers implement water-sensitive farming methods. As part of our ongoing partnership, we’re proud to be supporting WWF’s #WorldWithoutNature campaign by removing the hop leaf from our iconic logo for the day, across our social media channels.”

About #WorldWithoutNature

WWF’s #WorldWithoutNature activation was originally the brainchild of One Minute Briefs, having been first created on World Wildlife Day in 2020.

Brands are invited to participate on the day by editing the nature out of their logo, updating their social media profiles and posting about their support for the for #WorldWithoutNature.

#WorldWithoutNature brings together all those who care about the climate and biodiversity crisis and will show global leaders the strength of individual voices calling for a safe, nature and climate-positive world. This requires their urgent action now for the sake of the planet’s health, and our own.

For more information about #WorldWithoutNature visit World Wildlife Day: 3rd March | WWF

About WWF:

WWF (World Wide Fund for Nature) is a global environmental charity, and we’re bringing our world back to life. With nature in freefall, we’re urgently tackling the underlying causes that are driving the decline – especially the food system and climate change. And we’re finding solutions so future generations have a world with thriving habitats and wildlife.

It’s a huge challenge, but there is hope. We’re working globally with governments, companies, communities and others who have the will to act and the power to transform our world. We’re using our ground-breaking scientific research, our global influence, and the backing of our many supporters to make sure the natural world’s vital signs are recovering by 2030.

WWF. Bringing our world back to life.

Find out more about our work, past and present at wwf.org.uk