After the success of the recent brilliant branding based brief with King of Shaves, we’ve got an exciting brief today that you’re going to LOVe!! We’ve teamed up with LEON to reimagine their LOVe Burger Logo and can’t wait to see all of the creative interpretations of this one for the chance to win some great prizes!!
Be as creative as you like and enter as many times as you want!!
One Minute Brief of the Day:
Create a refreshed LOVe Burger logo that captures the essence of love and the power of plant-based eating with @LeonRestaurants #LOVeLEON
Please tweet your logos to @OneMinuteBriefs and @leonrestaurants with the hashtag #LOVeLEON
Remember to include your Twitter handle in the corner of your entries. Deadline 6 pm UK-Time.
Prizes:
WINNER:
A year’s supply of LEON Restaurants food. Worth £1800!!
£150 a month for 12 months!!
The creator of the most inspired, disruptive, iconic logo for the re-launch of our LOVe range could also have their design brought to life across the LOVe range!!
Runner-Up:
£100 LEON Voucher + hamper of LEON Sauces
Check out the existing logo below. How would you reimagine it? We want to see designs & illustrations or however else you’d visually bring your idea to life!
Here are some fonts LEON use. Feel free to download and use within your designs if you wish! Find them here.
About:
The LOVe Burger stands for what the world needs. Love, and eating more plants. The iconic LOVe Burger and LOVe Burger Sauce are both naturally vegan, better for you, and better for the planet.
Veganuary is on the horizon, and once we hit January we will all be focussing on our gut health, eating better, and loving more. We have decided that it’s time to refresh our LOVe Burger logo to capture the essence of this. It’s a new beginning, a new focus on looking after ourselves, and each other.
LOVe:
The LOVe Burger:
Vegan burger patty, LOVe Burger sauce, mustard mayo, tomatoes, pickles and a slice of smoked Gouda-style vegan cheese.
LOVe Burger Sauce:
Rich and tangy. A creamy blend of dill and mild, American-style mustard adds big, bold flavours to a classic sauce.
P.s. The ‘Ve’ stands for the vegan symbol.
Keep all entries positive and have fun. Enter as many times as you like and share each other’s work!
Our story:
At LEON, we champion the power of plants. They taste good, and they do good. Our menus change 5 times a year so that we eat with the seasons, but our vegan LOVe Burger has become a staple. It has been so popular that we now sell our LOVe Burger Sauce in jars in Sainsbury’s.
In all of our cookbooks, restaurants and grocery ranges, you will see the importance we place on caring for our bodies through nutrition. To reflect this, we want to re-launch our LOVe range in January 2022 with a brand new iconic, disruptive logo.
Social Links:
www.instagram.com/leonrestaurants
www.facebook.com/LEONrestaurants
https://twitter.com/leonrestaurants
Full T&Cs are available here.
