About:
It has been amazing to do so many collaborative briefs with WWF as the content we create has had an impact in changing the world for the better and encourage change.
One brief in particular that we have helped spread the message of is #EarthHour which inspires people to act on climate change. We asked our followers to design a poster for social media that demonstrates in a simple way the complex issue of climate change, and why it’s so important that we act now.
Some of the entries were magnificent, one of which has since won international awards, and the reach of the campaign matched the quality due to the quantity of entries and shareability of the content on our feed.
Winners of the briefs received entry to the exclusive #EarthHour event as well as amazing cash prizes. The campaign itself had a huge impact on WWF’s social presence and resulted in them coming back for many more briefs since.
We had a huge 111 entries across the day. All retweeted to 21.5k people. 2.4million potential reach without taking into consideration the retweets of our retweets so the number is in fact much higher. That’s without considering the tweets themselves 111 x a 250 average following is an initial reach of 27,750. That’s before people started to share and RT which will times that number by ten easily. Probably a lot more as this brief had a huge amount of shares across the day. I’ve attached the numbers of impressions our tweets got alone but the beauty of the reach is that people are tweeting in to us. I’ve shared it over a two day period as the brief continued into two days and posting the winners had big reach too as the entries continued to be shared over the next few days which organically extended what was a one day brief. Have also attached a couple of the entries. One of which we’ve took further with football badges etc. These really picked up and had huge reach themselves with many likes and RTs. Overall the reach was huge on this one and one of our top briefs of the year. The brief tweet alone received 5000 impressions. Really pleased with it and hope we can do many more with you!
Quote from WWF:
“At WWF we were looking to engage a new audience in our work and turned to the wonderful OMB community for Earth Hour and Wear it Wild. Not only were the creative executions inspiring, fun, thought provoking and exceptional quality - we also found new followers and a new audience for our key campaigns.”
Facebook Link to Shortlist:
https://www.facebook.com/pg/OneMinuteBriefs/photos/?tab=album&album_id=524874627674624
