Client: Movember UK

About:

To celebrate not only one of the most recognisable events of the year but also an incredibly huge fundraiser across the world, Movember wanted to join us for a huge MO-vement to get OMBLES to encourage people to sign up and raise funds for Movember UK by growing a moustache for the month of Movember to raise awareness around different topical issues around men’s health (yes that’s right, we no longer recognise it as November).

Across the day, entries featuring moustaches ranging from thick to thin, bushy to trimmed, long to short and everything in between were being posted in support of the day and, most importantly, got people talking all about their own health issues from mental health, suicide amongst men and cancer.

Hundreds of entries throughout the day generated huge reach and led to an overall extremely viral campaign that amplified the existing hashtag. We hope that next Novem… sorry, Movember, we can do something just as big once more.

Facebook Link to Shortlist:

https://www.facebook.com/media/set/?vanity=OneMinuteBriefs&set=a.2229946543834082