About:

We went Underground, Overground OMBling free back in February when Vapiano wanted to bring on the OMBLES to spread the word in instinctive creative ways about the launch of their new Paddington restaurant.

Each entry boasted thousands of engagements and resulted in a bellissimo total of 28 million impressions thanks to over 250 entries being submitted. The brief even went pasta UK shores and reached countries as far as Canada, India, America, Finland and more.

It would be great to see Vapiano come back for another pizza the action soon.

Facebook Link to Shortlist:

https://www.facebook.com/media/set/?vanity=OneMinuteBriefs&set=a.2327360770759325