About:
To kick 2023 off, we witnessed our first of many briefs with WWF around the end of the year of the tiger. WWF UK wanted us to take to Twitter in order to spread much needed awareness around how, even though the year of the tiger may be coming to an end, we should never forget just how much they still need our unconditional support at every other given time of the year.
This brief saw not just millions of impressions, but also the winner’s entry developed into a fierce, fully developed billboard that featured during February across London, Manchester and Liverpool for all to see thanks to our own media company partnerships.
Moving onto March, and having been in the pipeline months in advance, our annual WWF #WorldWithoutNature campaign was unleashed on #WorldWildlifeDay and made its powerful mark across Twitter for the 3rd year in a row.
With brands from Unilever, Duolingo, Gymshark, Brewdog and so many more removing their logos to stand in solidarity with WWF on the day itself, we saw people from all over social media interacting with their favourites, wondering what was going on and why the nature from their favourite brand logos had disappeared.
Not only that, but we also saw sport clubs from all over the world join in too, such as Wolves, Swansea City, West Brom, Brentford, Aston Villa and SO many more. UK clubs were also happy to take it one step further, offering real-world content to their fans at their stadiums through screens and programs, creating a UK-wide explosion of awareness, both online and offline. Impressions for the campaign are now at over a BILLION and the campaign has gained worldwide recognition, including news features across many different advertising news sources such as the Independent, Sky Sports and SPORF. We can’t wait to go even bigger and better next year!
Facebook Link to Shortlist:
#YearOfTheTiger - https://www.facebook.com/media/set/?vanity=OneMinuteBriefs&set=a.2303824833112919
#WorldWithoutNature - https://www.facebook.com/media/set/?vanity=OneMinuteBriefs&set=a.2349070708588331
