We were delighted to team up with Smoking Gun once again, to direct and produce a social media film series for Interflora. Working closely with the team, we delivered scripts, schedules and shot lists ahead of an exciting shoot in a beautiful event space in Nottingham.

On the day, four local artisan florists were put to the test for the show and took on different design themes for each episode, with each one a test of skill and creativity, as they battled it out to be crowned Bloom Off champion. It was a pleasure to work with the amazing cast too… with florist to the stars Simon Lycett, internationally renowned floristry judge Karen Barnes and interior designer and colour expert Eva Sonaike.

Each episode was shared weekly via Interflora’s social feeds and we created the highlights video below to encompass all of the best moments, in what was a blooming brilliant campaign.

You can find out more about the campaign at interflora.co.uk/page/bloom-off

Check out each episode below.