Working collaboratively with Tara Button and HeyBigMan, we delivered a message about climate change direct to the White House for Donald Trump’s birthday.
To do this, we changed the lyrics to the Stevie Wonder classic and worked with Gas Music to create a music video starring the one and only Ronald Dump!! This featured in various media publications and coincided with a One Minute Briefs campaign that we ran to create posters around the President’s birthday that shared a powerful message about climate change.
We created a website for the content to sit on, which also featured ways of converting to green energy easily for site visitors and provided a platform for people to send their own messages to the President. These were collated and implemented into a ‘HappyEarthday’ card that was sent direct to the White House.