On World Wildlife Day, our WWF #WorldWithoutNature campaign returned for the third year running, with some of the world’s most popular brands once again teaming up to rally against the emptiness of a world without nature.

The campaign, which was sparked by an amazing idea by Ze Anwar - a key member of our @OneMinuteBriefs community, has since grown at an incredible rate, with us forging partnerships with brands, media companies and sports teams. We have also been able to utilise our contacts in PR to get the message out far and wide. This outreach and engagement has led to the initiative gaining 1 BILLION impressions worldwide and the campaign has won several awards already.

As part of WWF’s #WorldWithoutNature, brands, NGOs and sports teams around the globe removed images of nature from their branding, across websites and digital platforms, as well as digital billboards. The aim is to drive awareness of nature and biodiversity loss, by prompting audiences to look twice at well-known logos which, for one day only, will remove iconic images of wildlife and biodiversity. The eye-catching digital digital activation also gave brands the chance to raise awareness about the planet’s rapid loss of biodiversity among their own supporters.

Some of the world’s most popular brands took part this year, including the digital language learning app Duolingo, as well as Old Mout Cider, Gorilla Glue, Taskrabbit, Gymshark and Brewdog.

As sports teams across the world continue to be an increasingly important voice in the fight against climate change and nature loss, many teams continues that trend by getting involved. A number of the UK’s top football teams will be taking part, and following on from the recent Green Football Weekend initiative at the beginning of February, teams like Aston Villa, Wolves, Brentford, West Brom, Huddersfield Town & Hull City all removed images of nature from their logos. Other sports teams took part including US-based football team, The Philadelphia Union, as well as rugby teams Leicester Tigers and Warrington Wolves.

Felicity Glennie Holmes, Executive Director for Communications & Marketing, WWF International: ”We want this year’s #WorldWithoutNature to make audiences think twice about the beauty and nature that we’ve long taken for granted, but which is quickly disappearing before our eyes. We need more people, more than ever to get behind our efforts to halt and reverse nature loss by 2030. That’s exactly why we’re asking some of the world’s best-loved brands and sports teams to show the world what nature loss could look like. We’re delighted to see so many brands get involved as part of this year’s #WorldWithoutNature digital activation.”
General Manager of Commercial Growth, Wolverhampton Wanderers F.C, Russell Jones: “As a football club, Wolves is delighted to once again team up with WWF as part of this year's #WorldWithoutNature, where we'll be removing the wolf from our iconic crest as a show of solidarity for a crucial cause. We hope that more like-minded brands can stand alongside us and WWF to raise awareness for what might become a sad reality in the future – a world without animals and nature."

About #WorldWithoutNature

Across the world, hundreds of brands took part in #WorldWithoutNature. Brands were invited to participate on the day by photoshopping the "nature" out of their logo, updating their social media profiles and posting about their support using#WorldWithoutNature.

For more information about #WorldWithoutNature visit WorldWithoutNature.com

You can find out more about the campaign at panda.org/worldwithoutnature