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Creative Account
May 1, 2015

One Minute Brief of the Day: Create an ad that encourages young people to take pride in voting with @IGiveAnX

Creative Account
May 1, 2015
One Minute Brief of the Day: Create an ad that encourages people to take pride in voting with @IGiveAnX



Today we've got an interesting brief with some brilliant prizes available to the winners. Get involved!!

Remember to include your Twitter handle in the corner of your ad and tweet to @igiveanx and @oneminutebriefs with the hashtag #igiveanx. We'd also like you to get involved by changing your profile pictures. It's a very different brief and we're looking forward to seeing the results!

The prizes are a Pentagram book and a day at Pentagram to get some experience of this multi-award winning agency and turn your idea into reality.

Brief: Create an ad that encourages people to take pride in voting by changing their profile pictures to an X from igiveanx.co.uk. 

Only 65% of us gave an X at the last UK election. This needs to change because voting remains the most powerful way we can affect our country. And, if you don’t give an X, someone else with some other agenda, will.

We’re asking people to visit our website, choose an X to make your profile picture on Twitter, Facebook or Instagram, then announce #igiveanx to encourage everyone to vote this time around.


I Give An X from Pentagram on Vimeo.



In 2010, 16 million people registered but didn’t cast their ballots. We want to ensure want everyone who can, does vote on 7 May.

Social link: https://twitter.com/IgiveanX

Web link: http://igiveanx.co.uk 







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