One Minute Brief of the Day:
Create an ad that shows us how @JuiceCubeUK makes Ugly Fruit SEXY with it's delicious healthy juice
Today we have another great collaboration with Kritical Mass that is a great opportunity to get your ideas in front of guest judge, and advertising, legend Steve Henry. We're looking forward to seeing the results of this brief with a great brand and great prizes up for grabs.
Brief:
Create an ad that shows us how Juice Cube makes Ugly Fruit SEXY with it's delicious healthy juice
Remember to include your Twitter handle in the corner of your ad and link to kriticalmass.com/p/
Tweet ads to @OneMinuteBriefs @JuiceCubeUK @KriticalM and with the hashtag #DrinkDifferent
Prize:- Judged and video announcement by one of the all-time legends of global advertising, Steve Henry
- Winning entry/ design will be created into a shirt to be sold during the crowdfunding campaign. You will receive your own free shirt.
- A personalised juice package and loyalty card.
- Opportunity to work with Anuj on upcoming Juice Cube projects and promoting healthy lifestyles in schools across the UK.
About Juice Cube
540,000 tonnes of good fruits and vegetables are wasted in London each year. Juice Cube are fighting this problem by turning ugly and unwanted fruit into deliciously HEALTHY JUICE. They're a socially conscious brand who are tackling this issue in a fun, fresh and rebellious way - so everyone can DRINK DIFFERENT.
At the core of what we do here are three simple goals:
- To provide our customers with a product that is always fresh, healthy and delicious.
- To help with the UK’s growing food waste problem
- To make a positive impact on the local community in which we operate
Juice Cube works with local businesses to cut down on this waste. They provide us with unwanted fruits and vegetables, which we then use to create healthy drinks in our store and for delivery.
Create an ad that shows us how @JuiceCubeUK makes Ugly Fruit SEXY with it's delicious healthy juice
Today we have another great collaboration with Kritical Mass that is a great opportunity to get your ideas in front of guest judge, and advertising, legend Steve Henry. We're looking forward to seeing the results of this brief with a great brand and great prizes up for grabs.
Brief:
Create an ad that shows us how Juice Cube makes Ugly Fruit SEXY with it's delicious healthy juice
Remember to include your Twitter handle in the corner of your ad and link to kriticalmass.com/p/
Tweet ads to @OneMinuteBriefs @JuiceCubeUK @KriticalM and with the hashtag #DrinkDifferent
Prize:- Judged and video announcement by one of the all-time legends of global advertising, Steve Henry
- Winning entry/ design will be created into a shirt to be sold during the crowdfunding campaign. You will receive your own free shirt.
- A personalised juice package and loyalty card.
- Opportunity to work with Anuj on upcoming Juice Cube projects and promoting healthy lifestyles in schools across the UK.
About Juice Cube
540,000 tonnes of good fruits and vegetables are wasted in London each year. Juice Cube are fighting this problem by turning ugly and unwanted fruit into deliciously HEALTHY JUICE. They're a socially conscious brand who are tackling this issue in a fun, fresh and rebellious way - so everyone can DRINK DIFFERENT.
At the core of what we do here are three simple goals:
- To provide our customers with a product that is always fresh, healthy and delicious.
- To help with the UK’s growing food waste problem
- To make a positive impact on the local community in which we operate
Juice Cube works with local businesses to cut down on this waste. They provide us with unwanted fruits and vegetables, which we then use to create healthy drinks in our store and for delivery.
We are a cheeky brand who are taking on the big guys so feel free to run wild with this and help us make a positive difference.
Anuj Dhanak - Juice Cube Founder
Video: https://www.youtube.com/watch?v=ONBaS8luNys
Links:
kriticalmass.com/p/drinkdifferent
http://www.juice-cube.co.uk
https://twitter.com/JuiceCubeUK
Anuj Dhanak - Juice Cube Founder
Video: https://www.youtube.com/watch?v=ONBaS8luNys
Links:
kriticalmass.com/p/drinkdifferent
http://www.juice-cube.co.uk
https://twitter.com/JuiceCubeUK