One Minute Brief of the Day:
Campaign to Invest in your Mental Wealth with @MentalHealthAm @TheDrum #DoItDay
Today we've got a special brief for a great cause with some brilliant prizes and the chance to have your work featured in America!!
We want to help children, their parents, teachers, schools, health professionals understand the value of investing in a child’s ‘Mental Wealth’ which sometimes may fall to the wayside. We’d like them to understand the importance of addressing mental illness early by taking MHA’s screening program.
Target audience:Parents
Prizes
-Quarter page ad in Financial Times (North America edition), w/c 13th Nov
-Year free subscription to The Drum
-Free ticket to any Drum conference
-Social Media mention of the winner on @DrumLiveEvents and #doitday
Mental Health America
Mental Health America (MHA) – founded in 1909 – is the USA’s leading community-based nonprofit dedicated to addressing the needs of those living with mental illness and to promoting the overall mental health of all Americans. Our work is driven by our commitment to promote mental health as a critical part of overall wellness, including prevention services for all, early identification and intervention for those at risk, integrated care, services, and supports for those who need it, with recovery as the goal.
A little more depth on our brief
What started out in 2014 as a hashtag - #B4Stage4 – has become the overarching philosophy of MHA: It’s time to treat mental illness like any other illness – Before Stage 4. When we think about cancer, heart disease, or diabetes, we don’t wait years to treat them. We start way before Stage 4. We begin with prevention. And when people are in the first stage of those diseases, and have a persistent cough, high blood pressure, or high blood sugar, we try immediately to reverse these symptoms. This is what we should be doing when people have serious mental illnesses, too.
http://www.mentalhealthamerica.net/b4stage4-philosophy
We want the target audience to:
· Understand that mental health in your children is just as important as physical health, and that you should be investing in your child’s mental wealth.
· If your children are experiencing symptoms of a potential mental health concern, it is important to seek help early through early screening via MHA.
Considerations:
The mental health community can be very sensitive to language. MHA supports first-person language when talking about mental health, for example:
· A person has a mental illness, a person is not “mentally ill.”
· A person has schizophrenia, he/she is not “a schizophrenic.”
· Avoid terms like “crazy,” “psycho,” “lunatic,” “certifiable.”
· Most people living with mental illness are not violent, and are more likely to be victims of violence, yet media often portray them in very violent ways – which perpetuates the stigma.
· MHA believes recovery is possible.
· MHA supports the concept that this is a public health issue, not a criminal justice issue.
Assets/urls to be included:
www.mentalhealthamerica.net
Mental Health America logo
Do It Day logo
Include the phrase within body copy ‘invest(ing) in your child’s mental wealth’
Campaign to Invest in your Mental Wealth with @MentalHealthAm @TheDrum #DoItDay
Today we've got a special brief for a great cause with some brilliant prizes and the chance to have your work featured in America!!
We want to help children, their parents, teachers, schools, health professionals understand the value of investing in a child’s ‘Mental Wealth’ which sometimes may fall to the wayside. We’d like them to understand the importance of addressing mental illness early by taking MHA’s screening program.
Target audience:Parents
Prizes
-Quarter page ad in Financial Times (North America edition), w/c 13th Nov
-Year free subscription to The Drum
-Free ticket to any Drum conference
-Social Media mention of the winner on @DrumLiveEvents and #doitday
Mental Health America
Mental Health America (MHA) – founded in 1909 – is the USA’s leading community-based nonprofit dedicated to addressing the needs of those living with mental illness and to promoting the overall mental health of all Americans. Our work is driven by our commitment to promote mental health as a critical part of overall wellness, including prevention services for all, early identification and intervention for those at risk, integrated care, services, and supports for those who need it, with recovery as the goal.
A little more depth on our brief
What started out in 2014 as a hashtag - #B4Stage4 – has become the overarching philosophy of MHA: It’s time to treat mental illness like any other illness – Before Stage 4. When we think about cancer, heart disease, or diabetes, we don’t wait years to treat them. We start way before Stage 4. We begin with prevention. And when people are in the first stage of those diseases, and have a persistent cough, high blood pressure, or high blood sugar, we try immediately to reverse these symptoms. This is what we should be doing when people have serious mental illnesses, too.
http://www.mentalhealthamerica.net/b4stage4-philosophy
We want the target audience to:
· Understand that mental health in your children is just as important as physical health, and that you should be investing in your child’s mental wealth.
· If your children are experiencing symptoms of a potential mental health concern, it is important to seek help early through early screening via MHA.
Considerations:
The mental health community can be very sensitive to language. MHA supports first-person language when talking about mental health, for example:
· A person has a mental illness, a person is not “mentally ill.”
· A person has schizophrenia, he/she is not “a schizophrenic.”
· Avoid terms like “crazy,” “psycho,” “lunatic,” “certifiable.”
· Most people living with mental illness are not violent, and are more likely to be victims of violence, yet media often portray them in very violent ways – which perpetuates the stigma.
· MHA believes recovery is possible.
· MHA supports the concept that this is a public health issue, not a criminal justice issue.
Assets/urls to be included:
www.mentalhealthamerica.net
Mental Health America logo
Do It Day logo
Include the phrase within body copy ‘invest(ing) in your child’s mental wealth’