One Minute Brief of the Day:
Campaign to celebrate the power of male friendship with @theCALMzone #DateWithAMate
Today we've got the chance to get an incredibly positive message out these with our friends at CALM. Would like to see everyone get involved to win some interesting prizes!!
Tweet your entries to @OneMinuteBriefs and @theCALMzone for the chance to win.
Top line brief
As part of the #BestManProject, CALM want to celebrate the power of male friendship. Sell the concept of a #DateWithAMate
Target Audience
Men in late 20s, 30s and 40s (the ages where social connections can wane)
About:
The Campaign Against Living Miserably (CALM) is an award-winning charity dedicated to preventing male suicide, the single biggest killer of men under the age of 45 in the UK. In 2016, 75% of all UK suicides were male.
Men's social connections can wane over time but mate's can be so important for our wellbeing.
The Campaign Against Living Miserably wants to celebrate the fact that alongside all the banter and healthy competition, mates can be crucial in getting through life's challenges, big and small.
Ad Goals
- Men are reminded and empowered to think of and value their friends
- Friendships – and their power to improve our wellbeing – are celebrated
- Men feel confident in looking out for their mates
Tone
We don't want soppy, twee and worthy, we want honest, direct and hilarious. Funny doesn't have to be frivolous, and serious doesn't have to be sombre.
CALM is a suicide prevention charity but the focus here is more on celebrating the positive aspects of male friendship rather than the subjects of suicide and mental health.
Prizes:
- CALM Goodies - CALMzines, badges, plectrums, postcards etc etc
- Signed CD's from some of the noughties most respected artists. Mel C. Jamie Cullum & McBusted!! Timeless.
- A pair of Love Island's Chris Hughes signed pants!
- £20 M&S voucher.
Reference Material
Best Man Project https://www.thecalmzone.net/2018/02/join-the-bestmanproject/
Assets
CALM brand bible: https://thecalmzone.box.com/s/5orez0aqyzhyuzw24b3r92h34qvmvsac
CALM logos https://thecalmzone.box.com/s/kdc2fg9i1bhssqfl2v82fh6x2r3jhhav
Guide to using CALM logo https://thecalmzone.box.com/s/uk8ldnwgb9xtexl21u4f6oz2216f2bui
Campaign to celebrate the power of male friendship with @theCALMzone #DateWithAMate
Today we've got the chance to get an incredibly positive message out these with our friends at CALM. Would like to see everyone get involved to win some interesting prizes!!
Tweet your entries to @OneMinuteBriefs and @theCALMzone for the chance to win.
Top line brief
As part of the #BestManProject, CALM want to celebrate the power of male friendship. Sell the concept of a #DateWithAMate
Target Audience
Men in late 20s, 30s and 40s (the ages where social connections can wane)
About:
The Campaign Against Living Miserably (CALM) is an award-winning charity dedicated to preventing male suicide, the single biggest killer of men under the age of 45 in the UK. In 2016, 75% of all UK suicides were male.
Men's social connections can wane over time but mate's can be so important for our wellbeing.
The Campaign Against Living Miserably wants to celebrate the fact that alongside all the banter and healthy competition, mates can be crucial in getting through life's challenges, big and small.
Ad Goals
- Men are reminded and empowered to think of and value their friends
- Friendships – and their power to improve our wellbeing – are celebrated
- Men feel confident in looking out for their mates
Tone
We don't want soppy, twee and worthy, we want honest, direct and hilarious. Funny doesn't have to be frivolous, and serious doesn't have to be sombre.
CALM is a suicide prevention charity but the focus here is more on celebrating the positive aspects of male friendship rather than the subjects of suicide and mental health.
Prizes:
- CALM Goodies - CALMzines, badges, plectrums, postcards etc etc
- Signed CD's from some of the noughties most respected artists. Mel C. Jamie Cullum & McBusted!! Timeless.
- A pair of Love Island's Chris Hughes signed pants!
- £20 M&S voucher.
Reference Material
Best Man Project https://www.thecalmzone.net/2018/02/join-the-bestmanproject/
Assets
CALM brand bible: https://thecalmzone.box.com/s/5orez0aqyzhyuzw24b3r92h34qvmvsac
CALM logos https://thecalmzone.box.com/s/kdc2fg9i1bhssqfl2v82fh6x2r3jhhav
Guide to using CALM logo https://thecalmzone.box.com/s/uk8ldnwgb9xtexl21u4f6oz2216f2bui