We are very sad to be running today’s brief but feel that, together, we can create a beautiful tribute to someone who has inspired many of us as we followed her story.
We received the sad news last week that Isabella Lyttle has passed away on Sunday 28th April. Having got to know Isabella and her family, we were of course very upset and we want to do something to celebrate what a fighter she was and how she has been so inspirational to us all.
That’s why we want the OMBLES to create positive tribute posters to Isabella. These could feature at an event in her memory in the future.
We’d like you to tweet your posters to @OneMinuteBriefs and @LyttleFight with the hashtag #InMemoryOfIsabella
We first heard of Isabella’s story when Louise Chorley got in touch for us to run a One Minute Brief to raise awareness and donations. With over £100k to raise it was going to be difficult but we did what we could. Together with the family, we developed a script for a film based on one of the ideas by @ZedTrafficker that at only 10 years old, Isabella shouldn’t know the ‘C’ word. A film was then made and edited by Trunk and sent out via the charity Facebook feed. Within hours it had 1 million views and hit 10 million views on Unilad, as well as featuring on The Hook, Daily Mirror, Daily Mail and BBC National News. We ran further One Minute Briefs campaigns and asked for people to send in their own videos to ‘the C-word’ and nominate others to do the same. This helped make the campaign go even more viral and has helped the family to raise more than £100,000 towards getting Isabella the life-saving treatment in America she needed.
Unfortunately, despite having the funds to do so, Isabella never became well enough to be able to receive the treatment as here health deteriorated. The family received the bad news that the cancer had spread and they were told to go and make some memories. They headed straight to Disneyland Paris for an amazing trip but upon their return Isabella’s health took a turn for the worse and she passed away peacefully on Sunday 28th April.
“I was very sad to hear the news. Isabella was inspirational to myself and lots of our followers. When directing the film, I had to make her shout the word ‘Cancer’ over and over, which is difficult enough itself but her performance was unlike anything I have ever seen. She was battling to save her own life and I will never forget the moment of the final scene in the film which was so real and powerful. I am proud to have seen how the OMB community tried to help Isabella and she has touched all of our hearts.”
