One Minute Briefs

One Minute Brief of the Day: Create posters to advertise #WhyTheWorldNeedsB2B with @TheDrum & @SteinIAS #B2BWORLDFEST

Today’s brief is an exciting one, celebrating The Drum’s #B2BWORLDFEST, with four amazing prizes to be won!!! Two will be picked by top creatives and two by top clients, who will your idea appeal to? One of the great things about OMB is that anyone can win, whether you’re a student, a CEO or not even in the industry at all! So get involved, look out for the shortlist on Friday 5th and tune into #B2BWORLDFEST on Nov 10th to see who wins. Full details below. Hope to see some OMBLES there!!!

One Minute Brief of the Day:

Create posters to advertise #WhyTheWorldNeedsB2B with @TheDrum & @SteinIAS #B2BWORLDFEST

But what does B2B mean?

Business-to-business (B2B) is a transaction or business conducted between one business and another. As a consumer, you might by a car, but the business that makes that car buys the components from other businesses – that’s B2B. You might buy a drink in a recycled plastic bottle, but the company that makes the drink buys recycled plastic to make its bottles from a recycled plastics business. 

People who make computers or phones buy computer chips from chip makers. People who cook chips in restaurants buy chip fryers from industrial chip fryer makers. People who make those big chip fryers buy their chip cooking timers from people who make heat resistant timers. They buy their temperature gauges from people who make temperature gauges. Those people also make air pollution monitors which they sell to people who make recycled plastic bottles. B2B really does make the business world go round and round. And actually the world… Building a bridge? A windfarm? A school? A hospital? You’ll be buying in the B2B supply chain. B2B transactions keep businesses and society… in business.

What we’re looking for:

We want you to come up with quick-fire poster ideas, sketches and designs to advertise #WhyTheWorldNeedsB2B. Think big businesses or small. Think about how businesses need to adapt. Think about how society needs to evolve. Think about how flower shops, coffee shops and hairdressers are changing their businesses. The possibilities for why the world needs B2B are endless.

Tweet your entries to @OneMinuteBriefs, @SteinIAS and @TheDrum with the hashtags #WhyTheWorldNeedsB2B & #B2BWORLDFEST

Make sure your Twitter handle is in the corner of your entry!

Prizes:

4 x £100/$100 cash prizes for the Top 4 entries!!!

Winning entries to also be featured on The Drum!!!

About #B2BWORLDFEST

THINK ANEW AT B2B WORLD FEST

Some say that after the last two years, we need a re-set. A re-start. A re-charge. But not B2B’ers. Tested by the pandemic, B2B marketers are at the top of their game. They’re looking forward, not back. At strategy. Creativity. Culture. Digitization. Most of all, growth. So, we won’t be re-thinking or renewing at B2B World Fest. We’ll be thinking anew. Because that’s what B2B’ers do.

https://www.thedrum.com/b2b

Sign up to view the event for free here: https://www.thedrum.com/b2b/schedule

One Minute Brief of the Day: Create posters to encourage millennial & Gen-Z audiences to #SeeMoreOfTheWorld with @WhereaboutsHols

Today we’ve got a fun creative brief, where we are looking to encouraging millennial & Gen-Z audiences to #SeeMoreOfTheWorld with Whereabouts Holidays. With a great prize to be won, we are excited to see all the great ideas and headlines that the OMBLES come up with for these incredible adventure holidays.

The aim is to encourage people who have never been on an adventure holiday to try one out, get younger people interested in new routes and those who are not sure about adventure holidays in general to give it a try. It’s not just about the walking, cycling and adventure. It’s about the overall holiday experience.

Remember to tweet your posters to @OneMinuteBriefs and @WhereaboutsHols with the hashtag #SeeMoreOfTheWorld

Prize for the winner:

  • A £300 voucher for a Whereabouts trip 


About Us

Brand background 

Whereabouts is a relatively new brand under the umbrella of Sports Tours International which has been established since 1973. Its goal was to be known for European walking and activity holidays and to share our passion for the great outdoors and people’s overall fitness. 

The return to travel and the new direction of Whereabouts Holidays

We are completely changing here at Whereabouts – we are certainly still about sharing our passion for the great outdoors and people’s overall fitness and wellbeing, but we are wanting to go Worldwide we are wanting people to do and see more of this amazing world.  

Our customers are the young and the young at heart, people who are wanting to get off the beaten track. Do more, See more. Solo and group travellers. People who are planning adventurous trips, whether that be climbing a world’s highest mountain, driving down a world-famous highway, spotting one of the world’s most iconic mammals or doing their bit volunteering. We have something for everyone and if you don’t take life too seriously and have a love for travel and adventure, we will see more of this world together. 

We are going to be having several Travel Styles from the Iconic adventures of the Inca Trail and Everest Base Case, Wildlife trips to the Galapagos, Safaris in Africa or even bear spotting in Canada or Finland. We are also wanting to give back with some Volunteering projects worldwide whether that be with wildlife, local communities or teaching English. We will also be doing massive Self-Drive itineraries either by car or Motorhome. 

Backpacking tours worldwide will be widely available through Whereabouts with excellent first-hand knowledge and not forgetting Wellbeing and sport and our route of Walking and Hiking in Europe.

Who We Are!

Here at Whereabouts, we love our Holidays to be a little different, we want you to feel a sense of achievement and adventure after every trip!

Our competition 

None of our competition really speak to the “Youth” “Gen Z” crowd. We really want Whereabouts Holidays to be different – to be loud and proud and to make a difference to peoples lives by giving them the best advice and confidence to do and see more and to do things a little less “Normal”.

Links for imagery and more info to use:

https://whereaboutsholidays.com/

https://twitter.com/WhereaboutsHols

https://www.facebook.com/whereaboutsholidays/

https://www.instagram.com/whereaboutshols/

One Minute Brief of the Day: Create posters to encourage less online hate & more love, unity & acceptance on #STOPCYBERBULLYINGDAY with @CybersmileHQ

We're delighted to once again be official partners with Cybersmile on Stop Cyberbullying Day alongside the likes of Twitter, Instagram & Facebook. This year’s theme is all about unity and acceptance and we’re hopeful that all of the OMBLES will get involved and spread positivity across social media at a time it is more divisive and volatile than ever.

“Today’s brief is a really important one for myself personally and on behalf of the One Minute Briefs community. Having been on the receiving end of online bullying in the past, we know that negativity and nastiness online can have a serious impact on our mental health. Whether it’s directly or indirectly aimed at you or at others, the negativity and hate online is creating an incredibly hostile place that is hard to enjoy these days. I am actively avoiding using Twitter myself and trying to stick to the positivity bubble that is One Minute Briefs. I’ve seen people hounded off Twitter because of their opinions and they’ve been bullied to the point where they feel the need to escape. I know this feeling. It’s an overwhelming feeling that is very real and can push you into serious depression. Although, they have since said that their mental health is much better as a result. But what if you rely on being on social media for your job or business like we do? How do you get away from it without the doom-scrolling? It’s almost impossible. Social media has never been so divisive. The feeds have become full of hate. People actively looking to cause harm to anyone who is different or has an opposing opinion to them. Covid times have exaggerated this divide too. That’s why it’s important for the OMBLES to show that social media can be a place for good. A place we can all help each other build confidence, careers, contacts and turn social media into a fun, creative place like it used to be. ”
— Nick Entwistle - OMB Founder
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We're calling on the OMBLES to do what they do best, and share their ideas to make a difference and get people talking about #STOPCYBERBULLYINGDAY in a positive way that promotes less online hate and more love, unity & acceptance.

Scribbles, notes, designs, sketches etc welcome. Let's get some positivity out there!

PRIZE: 
The winning idea will receive a £100 cash prize.
Tweet your entries to @OneMinuteBriefs @CybersmileHQ with the hashtag #STOPCYBERBULLYINGDAY

About:

Stop Cyberbullying Day is an annual event that brings millions of people together from around the world to celebrate and promote a truly diverse and inclusive internet.

Founded in 2012 and co-ordinated each year by The Cybersmile Foundation, Stop Cyberbullying Day is a global day of awareness and activities on and offline. Every third Friday in June, Stop Cyberbullying Day encourages and empowers millions of people around the world to show their commitment toward a truly inclusive and diverse internet.

Stop Cyberbullying Day brings together internet users, brands, academics, educators, media outlets, nonprofits, governments and public figures from around the world. The annual event provides a perfect platform to demonstrate or renew commitment to a kinder, more inclusive internet. Social media users are encouraged to include #STOPCYBERBULLYINGDAY across social platforms to voice their support for the event.

With your help, together we can ensure that everybody has equal opportunity to access and enjoy the benefits of our connected world.

Friday 18th June 2021 is Stop Cyberbullying Day, where everybody can get involved and make a difference both on and off-line. We are asking everybody who cares about cyberbullying, online hate campaigns and the future of the internet to join our growing movement for action and to help us create a diverse internet free from abuse. This year, our focus is on unity and acceptance because together - we can change the world.

Find out more at: https://stopcyberbullyingday.org/

ABOUT THE CYBERSMILE FOUNDATION

The Cybersmile Foundation is a multi-award-winning non-profit organisation committed to digital wellbeing and tackling all forms of bullying and abuse online. They work to promote kindness, diversity and inclusion by building a safer, more positive digital community and encouraging people to realise their full potential without the fear of ridicule and abuse.

Through education and the promotion of positive digital citizenship, The Cybersmile Foundation reduces incidents of cyberbullying and provides professional help and support services to children and adults around the world.

Social/Web Links
Twitter: twitter.com/CybersmileHQ
Facebook: facebook.com/TheCybersmileFoundation/
YouTube: youtube.com/CybersmileOfficial
Instagram: instagram.com/cybersmilefoundation

A video produced and directed by OMB was shared by Jordan Henderson, Liverpool Captain & England International, last month.

One Minute Brief of the Day: Create posters to help educate consumers on why they should switch to #ElectricVehicles with @ClearChannelUK

We’re excited to launch another exciting brief as part of our year-long partnership with Clear Channel. With a great prize to be won, we cannot wait to see all of the creativity on display today!!! You also have the potential opportunity to have your idea featured on billboards across the UK.

One Minute Brief of the Day:

Get your motors runnin’!

Create posters to help educate consumers on why they should switch to an electric vehicle.

Remember to tweet your entries to @OneMinuteBriefs and @ClearChannelUK with the hashtag #ElectricVehicles

Please include your Twitter handle in the corner of your poster so we know who you are and feel free to tag in any people/brands that are part of your entries.

Prizes:

- £200 cash prize for today’s winning idea

+ The chance to have your idea featured by Clear Channel on digital OOH billboards across the UK.

Context:

Ambitious government plans will see the end of petrol and diesel vehicle sales by 2030, however meeting this deadline will be challenging for the car industry.

We want to show how Out of Home can help car manufacturers position themselves as leaders in the electric race, showcasing their latest model while aligning with the wider environmental conversation.

COVID-19 has accelerated several changes throughout our cities, from increased pedestrianisation to new and safer cycle lanes. We are also seeing a switch in public attitudes to electric vehicles. Following the environmental improvements in cities as a result of the national lockdown, many people do not want to go back.

Challenge:

However, there is still a lack of education in the market and consumers often don’t have enough information to make the switch to electric. In fact, 43% of consumers stated they don’t know enough to consider the purchase, highlighting a need for greater consumer education.

A recent survey from Ford highlighted three main areas of concern:

  • 37% of consumers cited Range Anxiety as the main barrier to switching to electric

  • 53% say affordability is their main barrier to entry

  • 51% are concerned that the charging infrastructure is not robust enough

Ford’s Managing Director Andy Barrat believes that:

“While the move to electrification is gathering pace, there’s no mistaking that this is a huge task ahead of us that will require fundamental efforts to ensure consumers are taken on the journey, and the first step is understanding what their options are”.

Winning Criteria:

We’re looking for fun, impactful creatives that help allay the negative pre-conceptions around Electric Vehicle ownership, encouraging consumers to make the switch.


About Clear Channel:

At Clear Channel we create the future of media. We love nothing more than being a platform for brands and a platform for good. We’ve been showing posters on our sites for over 50 years now. So we’ve seen one or two good ones, and a fair few bad ones in our time. We love great poster design.

Did you know that the average person looks at a billboard for less than 7 seconds?

That’s why we’re joining forces, once again, with One Minute Briefs to set a brief that challenges the OMBLES to explore capturing peoples imagination in a very short space of time.

Find out more about Clear Channel at: https://www.clearchannel.co.uk


Feel free to use any of the assets available here if you’d like to mock-up any of your ideas on to one of our billboards. https://www.clearchannel.co.uk/resource-centre/mockup-templates

Full T&Cs here.

One Minute Brief of the Day: Create posters to promote the new ‘breathe’ #SummerSlippers from @mahabis

We’re very excited for the second of our collaborative briefs with the brilliant mahabis!! And, after a rainy bank holiday, we’re ready to bring in the summer with today’s brief… OMBLE style!!!

One Minute Brief of the Day:

Create posters to promote the new ‘breathe’ #SummerSlippers from @mahabis

breathable. lightweight. comfortable

Tweet your entries to @OneMinuteBriefs and @mahabis with the hashtag #SummerSlippers

Prizes:

WINNER:

£100 cash prize + Pair of mahabis ‘breathe’ summer slippers (RRP £79)

3 x Runners-Up

Each win a pair of mahabis ‘breathe’ summer slippers (RRP £79)

mahabis breathe

slippers have become an essential as many of us have been spending more time at home over the last year.

we developed a super lightweight and breathable shoe that can be worn in summer months to give you the support you need and the comfort of a slipper.

the trainer / sneaker like EVA and Cornflour sole means you can take them anywhere just like the rest of the mahabis range.

the mahabis breathe is so light that you barely know you are wearing them.

machine washable.


materials matter

The new mahabis breathe use a groundbreaking 100% natural upper knitted from super-soft natural Tencel™ cellulosic fibres.

The footbed is made using sustainably sourced cork,

The neoprene heel cradle keeps the mahabis breathe in place. The slipper that stays on.


Find out more here: mahabis.com/products/breathe-slippers and feel free to use the images on the link or below on your entries.

You can also find some imagery via our Insta.

Links:

https://www.facebook.com/mahabis

https://twitter.com/mahabis

https://www.instagram.com/mahabis

https://mahabis.com/

About mahabis:

we’re mahabis. footwear for time well spent

the thing that gets us out of bed in the morning? our mission to help the world spend its time well.

it’s a big mission, but it’s one we believe in.

because we believe that time well spent leads to a life well lived.

our story

our founders noticed that people were only allowing themselves time for enjoyment after their to-do lists were completed.

so they set out to create a product that helped people realise that doing very little can also be time well spent.

why footwear?

they’re the things that carry us through life.

mahabis took the world’s most comfortable shoe – the slipper – and ripped up the rulebook to create something functional. something beautiful. something that enhances every minute of whatever you're doing.

designed for comfort

life’s complex. our designs aren’t.

we like to keep things minimal, so you can get on with enjoying your time without distractions.

our london-based design team have created some pretty special features you won’t find on your regular run-of-the-mill slippers.

like our neoprene heel cradle which gently holds your foot in place as you walk. especially on stairs, slippers’ nemesis.

and our hybrid soles, which make it simple for you to pop out whenever you like, without the admin of changing your shoes. because we’ve all got better things to do.

we do things properly

all of our major suppliers are sedex audited and in compliance with the ethical trade initiative. this means the people making mahabis are treated well, paid a fair wage, and provided with a safe working environment.

we put mahabis through their paces.

we work with satra, a leading independent research and testing footwear organisation, to ensure our footwear meets the highest durability, abrasion and sizing standards.

part of this process is putting mahabis through their paces. over a million in fact. and they more than stand up to the task.

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One Minute Brief of the Day: Create posters to advertise your #DreamJob with @Become_UK

Each year, we run a competition with Become, in which we challenge the OMBLES to respond to our brief with fresh, fun and meaningful creativity. At a difficult time, it’s never been more important to remain positive and dream big!!

Today’s OMB is about exactly that. And, there’s a great prize to be won too!

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To enter our competition, simply create a poster that fits the brief, then tweet your entry mentioning @OneMinuteBriefs, @Become_UK with the hashtag #DreamJob

PRIZE:

£150 cash!!!

About:

For our 2021 campaign, we are very excited to announce that our brief is…

*cue dramatic drum roll*

“Create posters to advertise your #DreamJob WITH @Become_UK”

With this brief, we want you to share positive/inspirational imagery and headlines.

Think about:

  • What did you dream of being when you were 5 years old?

  • What would you dream of doing if you were in a totally different industry?

  • What would your dream job be in your industry? Perhaps this is your chance to let your dream employers know!!

  • What would be your dream scenario? Does the job even exist? If not…make one up!!

Dream BIG!! The more fun and creative the better!!

In today’s creative industries, it’s crucial for you to work for clients and brands that you’re passionate about, as this will let your skills shine more brightly than ever. Too many people are stuck in a job that doesn’t match up to their values; we can often end up settling into roles that fail to stimulate us, or perhaps don’t suit our preferred way of working.

We want to change that and give our candidates the chance to find their #DreamJob

Good luck!

One Minute Brief of the Day: Create posters or @metoffice to encourage people to #StaySafeInTheSun and remind them that even if it’s cloudy they should protect themselves from #UV.

One Minute Brief of the Day:

Create posters or @metoffice to encourage people to #StaySafeInTheSun and remind them that even if it’s cloudy they should protect themselves from #UV.

Help raise awareness that people can be prepared using UV forecasts on the Met Office weather app and website. Do it in a visually exciting way while making it unique to the Met Office… and have fun! 

Tweet your submissions to @OneMinuteBriefs & @metoffice with the hashtag #UV #StaySafeInTheSun

WINNER’S PRIZE:

  • £200 CASH

  • ENTRIES COULD ALSO BE FEATURED ON THE MET OFFICE SOCIAL CHANNELS & HAVE THE CHANCE TO BE BROUGHT TO LIFE IN THE FUTURE!!!

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CONTEXT:

The sun's rays can be strong enough to burn in the UK from around April to September.

A small amount of UV radiation is essential in the production of vitamin D, however too much exposure to the sun can have serious effects on your skin and eyes. It is important not to be caught out by the sun so use our forecast to plan your day, keep covered and wear a hat and sunglasses, spend time in the shade and use a high factor sun cream with good UVA protection to protect yourself.

Up to 80% of the sun's UV rays penetrate light clouds so even if it's cloudy it's important to protect yourself.

Get UV forecasts for UK and worldwide locations on the Met Office weather app. The UV forecast shows the UV index for the next 7 days and an hourly forecast for the next 2 days.

More info here: 

https://www.metoffice.gov.uk/weather/warnings-and-advice/seasonal-advice/health-wellbeing/uv/uv-and-sun-health

https://www.metoffice.gov.uk/weather/learn-about/weather/types-of-weather/temperature/uv-levels

DO’s

  • Use the Met Office colour palette and logo;

  • Keep it simple and impactful;

DONT’s…

  • No referencing political agendas;

  • Reference catastrophic weather events

  • Do not mock up any National Severe Weather Warning content using the Met Office logo

WINNING CRITERIA

  • Best posters will be unique and inspire people to think about the effects of UV even when it’s cloudy, highlighting that UV forecasts are on the Met Office app and website. The best posters will clearly position us as weather and climate experts.

Social Links:

Facebook: https://www.facebook.com/metoffice/ 

TikTok: https://www.tiktok.com/@metoffice 

Twitter: https://twitter.com/metoffice 

Instagram: https://www.instagram.com/metoffice/

YouTube: https://www.youtube.com/metoffice

LinkedIn: https://www.linkedin.com/company/met-office/

Snapchat: metoffice

Feel free to use Met Office logo in your entries. Note that the preferred positioning of this on graphics is in the top left.

Brand colour codes can be found at the bottom of the page.

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One Minute Brief of the Day: Create posters to help educate consumers on why they should switch to an electric vehicle.

We’re excited to launch another brilliant brief with our partners Clear Channel. With a great prize to be won, we cannot wait to see all of the creativity on display today!!! You also have the opportunity to have your idea featured on billboards across the UK next week as the nation begins to re-introduce the public back to the #GreatOutdoors.

One Minute Brief of the Day:

Get your motors runnin’! Create posters to help educate consumers on why they should switch to an electric vehicle.

Context:

Ambitious government plans will see the end of petrol and diesel vehicle sales by 2030, however meeting this deadline will be challenging for the car industry.

We want to show how Out of Home can help car manufacturers position themselves as leaders in the electric race, showcasing their latest model while aligning with the wider environmental conversation.

COVID-19 has accelerated several changes throughout our cities, from increased pedestrianisation to new and safer cycle lanes. We are also seeing a switch in public attitudes to electric vehicles. Following the environmental improvements in cities as a result of the national lockdown, many people do not want to go back.

Challenge:

However, there is still a lack of education in the market and consumers often don’t have enough information to make the switch to electric. In fact, 43% of consumers stated they don’t know enough to consider the purchase, highlighting a need for greater consumer education.

A recent survey from Ford highlighted three main areas of concern:

  • 37% of consumers cited Range Anxiety as the main barrier to switching to electric

  • 53% say affordability is their main barrier to entry

  • 51% are concerned that the charging infrastructure is not robust enough

Ford’s Managing Director Andy Barrat believes that:

“While the move to electrification is gathering pace, there’s no mistaking that this is a huge task ahead of us that will require fundamental efforts to ensure consumers are taken on the journey, and the first step is understanding what their options are”.

Winning Criteria:

We’re looking for fun, impactful creatives that help allay the negative pre-conceptions around Electric Vehicle ownership, encouraging consumers to make the switch.

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One Minute Brief of the Day:

Create posters to help @ClearChannelUK welcome people back to the #GreatOutdoors & you could have your idea shared on billboards around the UK when restrictions are eased next week on March 29th.

We’d like to see simple, impactful and positive ideas that welcome the public back, make them smile and remind them that things are getting better as the days get warmer and we can all get out more!!

Context:

  • Social contact

    The evidence shows that it is safer for people to meet outdoors rather than indoors. And this is why from 29 March, when most schools start to break up for the Easter holidays, outdoor gatherings (including in private gardens) of either 6 people (the Rule of 6) or 2 households will also be allowed, making it easier for friends and families to meet outside.

  • Business and activities

    Outdoor sports facilities such as tennis and basketball courts, and open-air swimming pools, will also be allowed to reopen, and people will be able to take part in formally organised outdoor sports.

  • Travel

    The ‘stay at home’ rule will end on 29 March but some restrictions will remain in place.

Remember to tweet your entries to @OneMinuteBriefs and @ClearChannelUK with the hashtag #GreatOutdoors

Please include your Twitter handle in the corner of your poster so we know who you are and feel free to tag in any people/brands that are part of your entries.

Prizes:

- £200 cash prize for today’s winning idea

+ The chance to have your idea featured by Clear Channel on digital OOH billboards across the UK on the 29th March.


About Clear Channel:

At Clear Channel we create the future of media. We love nothing more than being a platform for brands and a platform for good. We’ve been showing posters on our sites for over 50 years now. So we’ve seen one or two good ones, and a fair few bad ones in our time. We love great poster design.

Did you know that the average person looks at a billboard for less than 7 seconds?

That’s why we’re joining forces, once again, with One Minute Briefs to set a brief that challenges the OMBLES to explore capturing peoples imagination in a very short space of time.

Find out more about Clear Channel at: https://www.clearchannel.co.uk


Feel free to use any of the assets available here if you’d like to mock-up any of your ideas on to one of our billboards. https://www.clearchannel.co.uk/resource-centre/mockup-templates

Full T&Cs here.

One Minute Brief of the Day: Create posters to encourage people to celebrate #MothersDay with the perfect blend of a chat and a cuppa in real life, socially distanced or virtually!

One Minute Brief of the Day:

Create posters to encourage people to celebrate #MothersDay with the perfect blend of a chat and a cuppa in real life, socially distanced or virtually!

PG tips is an authentically British brand and this year we are looking to integrate ourselves even further into a selection of cultural moments where we think having #cuppastogether (or at a social distance/virtually) can play a role in that moment. 

That’s why we’re calling on the OMBLES to help us blend these moments through the lenses of having a cuppa and celebrating mothers or even people who have played that role. We’re excited to see all of the creative ways the OMBLES bring this to life ahead of Mother’s Day this Sunday!!

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About:

At PG Tips, we know a thing or two about bringing people together through the magic of a cuppa and a chat. With the world being so upside down right now, we’re on a mission to get more people to share a cuppa even if it virtually – whether it’s a friend, relative, neighbour or someone new. 

We want to help share more moments that you can have a cuppa! 

The brief is straightforward: Help us to blend PG tips into cultural moments this year with quick-thinking creative designs, notes, sketches, scribbles, GIFs or however else you see fit, that will encourage people to have a good old cuppa and celebrate their mothers or people who have played that role. 

Please tweet your entries to @PGtips & @OneMinuteBriefs with the hashtags #MothersDay & #CuppasTogether

Prizes: 

WINNER:

  • £200 cash prize

  • One year’s supply of PG tips!!

  • PG Tips tea with 3 x personalised PG Tips mugs!!

Runner-Up:

  • Personalised PG Tips mug & Box of Tea!!

3rd Place:

  • PG Tips mug & Box of Tea!!

Social/Web Links:

pgtips.co.uk

twitter.com/PGtips

facebook.com/PGtips

instagram.com/pgtips

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One Minute Brief of the Day: Create posters that combine the perfect blend of having a @PGTips cuppa and reading a book for #WorldBookDay!!

We are delighted to collaborate on another great brief with PG Tips, who supported our #WorldWithoutNature campaign yesterday by removing the leaves and green from their logo for the day!!

Today’s brief coincides with #WorldBookDay and we’re looking for creative interpretations of how you’d blend together reading a book with having a good old cuppa!!

With the creativity we’ve seen so far this week, we’re excited to see what the OMBLES come up with!!

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One Minute Brief of the Day:

Create posters that combine the perfect blend of having a cuppa and reading a book for #WorldBookDay!!

PG tips is an authentically British brand and this year we are looking to integrate ourselves even further into a selection of cultural moments where we think having #cuppastogether (or at a social distance) can play a role in that moment. 

That’s why we’re calling on the OMBLES to help us blend these moments through the lenses of having a cuppa and enjoying a good brew whilst reading a book on your own in a moment of peace and relaxation or with someone in person or virtually. 

We want to also make sure that there is a sense of humour and fun, in keeping with the PG Tips brand!

Remember to tweet entries to @PGtips & @OneMinuteBriefs with the hashtags #CuppasTogether & #WorldBookDay

Prizes: 

  • £200 Cash Prize!!

  • One year’s supply of PG tips!!

  • PG Tips tea personalised mugs!!

pgtips.co.uk

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One Minute Brief of the Day: Create posters to encourage the public to #ShareTheLove in support of healthcare workers ahead of Valentine's Day with @TheHWF

Having previously created NHS inspired Valentine’s cards, today we are looking to spread even more love and positivity ahead of Valentine’s Day this weekend and supporting the Healthcare Workers’ Foundation with our 3rd brief together.

Hope all of the OMBLES will get involved today and, collectively, we can help promote something great and show our healthcare workers some love!

Tweet your submissions to @OneMinuteBriefs, @thehwf, @roshanaMN, @jesswade, @AskJeevesWij, @DrDomPimenta, @NHSMillion and @LoveYourNHS with the hashtag #ShareTheLove

If you can… please include the link gofundme.com/f/nhs-valentines-day in your tweets!

PRIZE:

We cannot offer a prize, but we can offer you the warm fuzzy feeling of contributing to a very good cause and making a real difference to those trying to save lives!! We will also be sharing shortlisted entries from the HWF feeds on the day!!

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BRIEF:

Today we are calling on the OMBLES to help support the Healthcare Workers’ Foundation’s new initiative ahead of the ‘day of love’ to support healthcare workers. We’re hoping to communicate some of the great things the HWF is doing below but with a Valentine’s style twist!!

  • The Valentine’s Day appeal will help the charity provide exhausted all frontline staff with vital services such as PPE equipment, professional counselling and childcare grants.

  • The charity is calling on the public to donate their unspent Valentine’s Day funds to help support those working to keep the nation alive.

With Valentine’s Day incredibly difficult this year as the nation remains under a third lockdown, the Healthcare Workers’ Foundation (HWF) is calling on the romantics of the UK to ‘show their love’ for someone else this year and donate what they would otherwise have spent going out to help exhausted healthcare workers on the frontline. 

Brits are said to have spent a whopping £1 billion on the national day of love in 2020, but with a very different world this year the charity, which was founded by NHS workers for NHS workers at the start of the pandemic, is encouraging the nation to donate their Valentine’s Day funds to our much-loved frontline NHS workers. 

Donations received will help the charity to continue delivering goods and services, including PPE, free counselling sessions and childcare grants. 

Jeeves Wijesuriya, spokesperson for Healthcare Workers’ Foundation said:

“The past year has been rocky for all of us. And we must also remember our frontline workers have been under huge pressure during this pandemic, putting themselves at risk to care for us and our loved ones.

“If we are to keep our NHS and frontline staff going, we must do all we can to support their mental health and wellbeing. We want to show healthcare workers just how loved they are this Valentine’s Day. Any donation, no matter how big or small, will go towards helping those working tirelessly to help us in our hour of need.”  

Despite the lockdown, new research from UK comparison site, Finders UK, found that Brits still plan on celebrating the day of love and will spend an average of £25 this Valentine’s Day. For every ten people who donate £25, this could help to provide healthcare workers with hours of professional counselling for NHS workers. 

The impact of the pandemic on NHS workers physically and mentally continues to worsen, with reports suggesting nearly half of NHS critical staff are dealing with severe PTSD, depression, or anxiety. The HWF was founded to help combat these issues and through the Valentine’s Day appeal the charity hopes to continue protecting the welfare and wellbeing of NHS workers, from helping to support with both physical and mental health, as well as ensuring frontline staff have access to day-to-day necessities, as well as supporting the bereaved families of healthcare workers that lost their lives during the pandemic.

To donate to HWF’s Valentine’s Day appeal, please visit https://www.gofundme.com/f/nhs-valentines-day

DO’s

DONT’s…

  • Try to avoid political statements;

  • Don’t add additional facts or figures unless described here

WINNING CRITERIA

  • Best posters will be unique and inspire people to want to donate

  • They will clearly position us as an important and urgent way to make a real difference

Social Links:

Facebook https://www.facebook.com/healthcareworkersfoundation 

Twitter: https://twitter.com/thehwf

Instagram: https://www.instagram.com/thehwf

LinkedIn: https://www.linkedin.com/company/healthcareworkersfoundation

Feel free to use any of the logos/images/colours below.

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One Minute Brief of the Day: Create posters for the @metoffice that encourage the public to think about winter preparations they can make to help them stay safe and healthy at this time of year.

We are delighted to announce that we have committed to a year-long partnership with the Met Office, which will see us run four One Minute Brief campaigns in 2021!! Today’s is very relevant right now as we have seen some difficult weather conditions lately and hopefully we can do our bit, OMBLE-style, to help make sure the public are #WeatherReady, particularly with next week being forecast to be cold again!!

BRIEF:

Create posters for the Met Office that encourage individuals, families and communities to think about winter preparations they can make to help them stay safe and healthy at this time of year.

Do it in a visually exciting way while making it unique to the Met Office… and have fun!

Tweet your submissions to @OneMinuteBriefs @metoffice with the hashtag #WeatherReady

PRIZE:

Winner receives £200 CASH!!!

ENTRIES COULD ALSO BE FEATURED ON THE MET OFFICE SOCIAL CHANNELS & HAVE THE CHANCE TO BE BROUGHT TO LIFE IN THE FUTURE!!!

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CONTEXT:

WeatherReady is a year round campaign - run in partnership with Cabinet Office – to help you prepare for and cope with severe weather. Thinking ahead and preparing for what the weather may bring can make a real difference.

Members of the public visiting the Met Office website for the latest weather forecast are able to access up-to-date, expert seasonal advice from carefully selected organisations to enable them to prepare for and respond to the weather, so they can stay safe and protect their property.

Here are a few simple steps you can take to prepare yourself, your vehicle and your home or business:

  • Get your flu jab
    Seasonal flu occurs every year, usually in winter. The flu vaccine can reduce the chances of those most vulnerable to COVID-19 getting flu.

  • Check your vehicle is winter ready
    Top up with a screen wash that is effective in cold temperatures, check your tyres are road-worthy and pack a winter kit for your car.

  • Check your heating
    Cold weather can be a risk to your health especially if you are over 65 or have a long-term health condition. Your home should be heated to more than 18°C.

  • Plumbing checks can save money
    Freezing and thawing can cause pipe bursts. Check your pipes are insulated especially outside and make sure you know where your stop tap is.

  • Weatherproof your home and garden
    Think about what might be impacted by strong winds or flooding around your home. Organise maintenance checks and consider moving items.

  • Have basic supplies to hand
    Put useful things such as water, torch, and batteries plus emergency numbers in a bag in case a storm takes out power, water or phone lines.

  • Make alternative plans
    You may need alternative commuting plans for severe weather, and alternative childcare plans in case of school or nursery closures.

  • Think of vulnerable neighbours
    Look out for others in your community and help people access the supplies, help or information they need to keep them safe and well in winter.

More info here: https://www.metoffice.gov.uk/weather/warnings-and-advice/weatherready

These pages provide up-to-date, expert seasonal advice from carefully selected organisations to ensure members of the public can prepare for and respond to the weather, to stay safe and protect their homes and businesses.

DO’s

  • Use the Met Office colour palette and logo;

  • Keep it simple and impactful;

DONT’s…

  • No referencing political agendas;

  • Do not mock up any National Severe Weather Warning content using the Met Office logo

  • Don’t reference catastrophic weather events

WINNING CRITERIA

  • Best posters will be unique and inspire people to think ahead and take action to prepare for the impacts of weather. They will clearly position us as weather and climate experts.


Social Links:

Facebook: https://www.facebook.com/metoffice/ 

TikTok: https://www.tiktok.com/@metoffice 

Twitter: https://twitter.com/metoffice 

Instagram: https://www.instagram.com/metoffice/

YouTube: https://www.youtube.com/metoffice

LinkedIn: https://www.linkedin.com/company/met-office/

Snapchat: metoffice

Feel free to use the Met Office logo in your entries. Note that the preferred positioning of this on graphics is in the top left (see example below).

This is an example, and text treatment does not have to be the same as shown here.

The brand colour codes are also below.

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One Minute Brief of the Day: On this, the bluest of all Blue Mondays ever, we have one simple ask from you. Create posters to Make #BlueMonday Better!!! #MondayFunday

In the first of SIX exciting creative collaborations with Clear Channel this year, we are going to be brightening up Blue Monday, OMBLE-style!!

With a great prize to be won, we cannot wait to see all of the creativity on display today!!!

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Remember to tweet your entries to @OneMinuteBriefs and @ClearChannelUK with the hashtags #BlueMonday & #MondayFunday

Please include your Twitter handle in the corner of your poster so we know who you are!

Prizes:

- £200 cash prize for today’s winning idea

- The chance to have your idea featured by Clear Channel

Today’s Brief:

On this, the bluest of all blue Mondays ever, we’re here to turn that frown upside down and help as many people go from having a blue Monday to an ultimate Funday.

We have one simple ask from you.

Create posters to Make Blue Monday Better.

Some inspiration...

  • Sell me a dream.

  • Rebrand Blue Monday.

  • Tell us how it’s not such a Blue Monday after all.

  • Roses are red, Monday's are blue, we love good jokes, now share one from you…

  • Make us turn our frown upside down. Send/Share a smile.

  • Help us Beat the Blues & make Monday a fun day

  • Use the colour blue…in a good way. What’s your favourite kind of blue?

Great poster design is bold and clear, and doesn’t have too many words on it. Good luck!


About:

At Clear Channel we create the future of media. We love nothing more than being a platform for brands and a platform for good. We’ve been showing posters on our sites for over 50 years now. So we’ve seen one or two good ones, and a fair few bad ones in our time. We love great poster design.

Did you know that the average person looks at a billboard for less than 7 seconds?

That’s why we’re joining forces, once again, with One Minute Briefs to set a brief that challenges the OMBLES to explore capturing peoples imagination in a very short space of time.

Find out more about Clear Channel at: https://www.clearchannel.co.uk


Feel free to use any of the assets available here if you’d like to mock-up any of your ideas on to one of our billboards. https://www.clearchannel.co.uk/resource-centre/mockup-templates

Full T&Cs here.

OMB of the Day: Create posters to promote #HealthChain from @TheHWF, supporting NHS workers at this time of crisis with counselling, PPE, childcare grants, food & mental health support. 

With the situation getting worse for NHS workers right now, we are running today’s brief in support of an amazing new platform that is helping NHS staff to get the support they deserve when they need it most.

I really do hope all of the OMBLES get involved today. If you’re reading this right now. Have a go. And. collectively we can help promote something great and show our support of our healthcare workers.

BRIEF:

Create posters that promote the new NHS worker platform called ‘HealthChain’ from the Healthcare Workers’ Foundation, supporting and connecting NHS workers at this time of crisis to counselling, PPE, childcare grants, food and mental health support. 

Do it in a visually emotive way, to help raise money so the charity can continue to support the frontline as much as we can.

Tweet your submissions to @OneMinuteBriefs, @thehwf, @roshanaMN, @jesswade, @AskJeevesWij and @DrDomPimenta with the hashtags #HealthChain & #HelpThemHelpUs

PRIZE:

We cannot offer a prize, but we can offer you the warm fuzzy feeling of contributing to a very good cause and making a real difference to those trying to save lives in the worst circumstances imaginable.

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CONTEXT:

The Healthcare Workers’ Foundation (Formerly HEROES), was founded by NHS workers at the height of the pandemic to look after the welfare and wellbeing  of NHS staff at the worst moment of their working lives. Since it’s humble beginnings, it’s provided over 500,000 items of PPE, food, skincare products, units of counselling, childcare grants and more. 

Health Chain

We have a tired and beleaguered workforce of 1.5m NHS workers, struggling with a third wave, the largest yet, of a deadly virus. They cannot cope on their own. But they are not alone – they have a whole country behind them, of individuals, businesses, inventors, engineers. HealthChain exists to connect NHS workers to each other, but also to that wider world of good will, converting the desperate desire for so many to do their bit into real and tangible good for those fighting the virus in our hospitals and communities. 

HealthChain is a fully-functional custom-built platform, providing extensive mental and physical support services to ALL healthcare workers, connecting to our external friends and partners as well as our internal services for childcare grants. We also use HealthChain to take the pulse of our healthcare workers, what they need, what’s working, what isn’t, PPE supplies, counselling requirements, what boosts morale – this is a key part of how the Healthcare Workers’ Foundation stays relevant and connected, delivering funds raised as efficiently and effectively as possible.

Your support and donation will help us to continue to fund access to counselling, our Safe Spaces project, food, morale projects and PPE deliveries, childcare grants and provide discounts through a wide range of services with our network of HWF Friends.

What the public can do to help:

HealthChain has been created in response to the fractured and difficult world of support for healthcare workers that’s out there – different groups of professionals, different hospitals, different care settings – all offer support but in different and inefficient ways. We want to create a one-stop shop for ALL healthcare workers, to connect them directly with the immense goodwill of the public, so we can all get through this together. 

We need to connect the public to all healthcare workers, so we can all fight the pandemic, together.

For NHS workers you can sign-up to Health Chain with an NHS email here: 

For the general public, you can learn more about the HWF and donate here:

If you would like to contribute more regularly you can do so by setting up a standing order via Enthuse, please click here 

DO’s

  • Use the donation link: https://healthcareworkersfoundation.org/donate

  • Use the terms HealthChain (one word) and Healthcare Workers’ Foundation

  • Use the HealthChain logo (above)

  • Keep it simple and impactful, engaging and positive as possible.

DONT’s…

  • Try to avoid political statements;

  • Don’t add additional facts or figures unless described here

WINNING CRITERIA

  • Best posters will be unique and inspire people to want to donate

  • They will clearly position us as an important and urgent way to make a real difference

Social Links:

Facebook https://www.facebook.com/healthcareworkersfoundation 

Twitter: https://twitter.com/thehwf

Instagram: https://www.instagram.com/thehwf

LinkedIn: https://www.linkedin.com/company/healthcareworkersfoundation

Feel free to use any of the logos/images/colours below.

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One Minute Brief of the Day: Brief: Create posters to advertise the number one gift on your santa list! #MySantaWishlist #MiniOMBLES

Today we’ve got a very special One Minute Brief of the Day with an incredible prize to be won. The chance to have the winning entry brought to life as an illustration or film by me and my good friend/talented artist, Steve Moyler!! This brief was inspired after Steve sent me a KFC poster his 7 year-old daughter had done to cheer me up following my back surgery on Thursday. ‘Merry Crispymas’!!! Absolutely brilliant.

So…today’s OMB is for the kids!

(unless you want to unleash your inner-child of course and go full-on scamp style!)

Brief:

Create posters to advertise the number one gift on your santa list!

As your kids, nieces, nephews, cousins and grand children have made a list, and you are checking it twice, we want them to bring to life the very thing that will bring them happiness in a few days and create a poster to advertise why it’s so great!

It can be for ANYTHING they want. From expected toys and games, to world peace, saving the environment or even a McDonalds breakfast! Everything goes this festive week for the young ones.

With many of you still working hard and lots of excited children counting the days, lets give these creative minds something to do to fill in the time – they are future OMBLES after all!

BRIEF:

Create a poster that advertises the Christmas present that is wanted most. They can use any paper, colour or crayon, laptop or iPad, they can even create a little TikTok advert!

Let’s give them full creative control as only they know how to do.

Tweet your submissions to @OneMinuteBriefs & @SteveMoyler with the hashtags #MyXmasWishlist & #MiniOMBLES

PRIZE:

Winner receives their vision brought to life! As well as a framed personalised illustration of them as anyone they wish to be or meet. One for the bedroom wall!

See some of the example above and below. Steve asked his children to draw themselves s superheroes and he brought them to life!

CONTEXT:

Christmas is coming and the ideas have been getting fat this season.

There have been some great Xmas adverts but we want to see what the OMB kids can do.

As you dash around for the last minute sends to Santa, let’s gift the young minds a moment to shine as the clock ticks down.

DO’s

• Be a child. (Big kids allowed)

• Be as creative as you want

• Use any advertising medium

• Let that young mind do its thing

• Make everyone excited about the number one gift on your Santa’s list

DONT’s…

• Be an adult (Children at heart allowed)

• Don’t amend their creativity!

WINNING CRITERIA

• The winning one will make us all feel like that moment we came down the stairs at 5am after being told ‘it’s too early and go back to bed!’

• We want the ‘HE’S BEEN!’ moment in a funny, simple and perfect way that only kids can do.

REMEMBER… “If they don’t know they will have a go!”

Sir Ken Robinson 4 March 1950 - 21 August 2020

So let’s give children’s creativity a Christmas cheer to end 2020. Good luck!

One Minute Brief of the Day: Create posters to celebrate the @RECLAIMproject charity, community & values. #WeAreRECLAIM

Today we’ve got a great brief with our next-door neighbours!! They are based in Manchester but making a name for themselves nationally and having huge impact. And, we’re hoping the OMBLES will help spread that word even further and bring to life the great work they do in lots of fun, creative ways!

Please tweet your entries to @OneMinuteBriefs, @RECLAIMproject with the hashtag #WeAreRECLAIM

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Brief:

Create posters to celebrates the RECLAIM charity, community & values.

We empower young working-class people to change the country today and lead it tomorrow.

Values:

  • acceptance

  • authenticity

  • approachable

  • fearless

  • inclusivity

  • independence

  • PROUD!!

Prizes:

£100 cash prize for the winner

& the chance to work with RECLAIM to bring to life your idea to be seen on a national and potentially international stage!!


ABOUT:

RECLAIM is a youth leadership and social change organisation.

We are a small but bold charity, using our experience and platform to support and amplify the voices of working-class young people.

We exist to create a society in which being from a working-class background no longer presents barriers to achievement, success, or influence.

Our long term goal is to create a Britain where those from working-class backgrounds are proud of – and not held back by – our roots. We want working-class people to be represented in places where decisions are made about their lives and to be recognised for their talent, strength, and diversity. We want to see working-class young people at the heart of this, in a country that ensures that they are seen, heard, and leading change.

Links:

https://twitter.com/RECLAIMproject

https://www.facebook.com/RECLAIMproject/

https://www.instagram.com/reclaim_project