We’re hugely excited to be collaborating with the iconic ABSOLUT for the third time today and we’ve got some amazing prizes to be won too!!

One Minute Brief of the Day:

Not just an idea on paper… Create a design for the new @AbsolutUK Original paper bottle!!

Absolut are on a journey towards producing a fully bio-based Absolut bottle, and you can be a part of that journey by inspiring us with your vision of what the paper bottle should look like and what goes on it!

Using our iconic @AbsolutUK bottle silhouette, bring your vision of the new paper bottle to life on a poster for us all to see. We want to see you be as creative as you like and welcome all designs, illustrations, sketches, scribbles, headlines etc…

About:

WE’VE JUST BEGUN UNBOTTLING THE FUTURE

No matter what the future holds, we want to make it more sustainable.

Our next step is further reducing our impact.

There’s still some way to go, but with time, we think our bottles will help create future spirits worth sharing. So to support a more sustainable future, we are introducing our first-ever Absolut Paper Bottle prototype.

But what would that bottle look like? That is down to the OMBLES!!!

GROWING IN THE RIGHT DIRECTION

Bottles don’t grow on trees. So our aim is to produce bottles from sustainably-sourced wood fiber. Think strong-and-sturdy paper, turning fresh pine into iconic containers.

We are taking steps to minimize our impact. Our prototypes are made of recyclable content, 57% paper and 43% plastic. This plastic makes up a thin layer within the bottle, which can be successfully recycled after use.

And until our bottles make the grade being fully bio-based, we want everyone to do their positive part by thinking of carbon-negative ways to improve our planet.

More info: absolut.com/at/absolutpaper/

Please tweet your posters to @OneMinuteBriefs and @ABSOLUTUK with the hashtag #AbsolutPaper

Prizes for today’s winner:

£200 cash prize
Bottle of Absolut Original

Please create and enjoy Absolut responsibly. 18+ only. See Absolut’s community guidelines here: https://www.facebook.com/notes/absolut/community-guidelines/1789659471084561/

Keep all entries positive and have fun. Enter as many times as you like and share each other’s submissions!

About ABSOLUT:

Absolut Vodka is one of the most famous vodkas in the world. Launched in the US in 1979, it completely redefined the premium vodka landscape, becoming synonymous with art, culture and nightlife. By starting a revolution in cocktail creation and launching a range of flavoured vodka never before seen on the market, Absolut became an icon in its own right. Here you can discover some of Absolut’s most popular flavours and products, and see for yourself why it is still regarded today as the true taste of vodka around the globe.

https://www.absolut.com/uk/