One Minute Brief of the day:
Create posters to drive conversation around hydrogen’s role in #GettingNetZeroDone & highlight the viability of hydrogen as a sustainable energy source with @D_G_Alliance
Please tweet entries to @OneMinuteBriefs & @D_G_Alliance with the hashtag #GettingNetZeroDone
If you can also fit in the hashtags #TogetherForOurPlanet & #OneStepGreener… that would be great too!
Prizes:
1st place: £200 cash!!!
2nd place: £100 cash!!!
3rd place: £50 cash!!!
About the campaign:
To mark the launch of the Decarbonised Gas Alliance’s UK Roadshow, a national event which will run from 18-27 October – on the approach to the much-publicised UN Climate Change Conference (COP26) in Glasgow.
For too long, it’s been easy to assume the achievement of a Net Zero Britain lies with central government – or indeed, others. That’s why today’s brief is a call to arms.
We’re enlisting the OMBLES’ help to drive conversation around the viability of hydrogen as a sustainable energy source and are looking for visuals which engage organisations and individuals to play their part in addressing the need to decarbonise the country’s gas system.
The goal? #GettingNetZeroDone
What’s the story?
This nine-stop tour is designed to raise awareness around the viability of hydrogen as a sustainable energy source, demonstrating that society essentials such as manufacturing, transport and heat cannot be decarbonised through electrification alone.
Widely acknowledged as hard to decarbonise sectors – which together account for 40% of UK greenhouse gas emissions – they risk becoming the ‘elephant in the room’, if left unaddressed any longer.
However, through innovation, collaboration and greater public awareness throughout the regions, hydrogen can play a role in safely, quickly, and cost-effectively decarbonising UK infrastructure. A hydrogen car will therefore make its way around the country, visiting multiple ground-breaking projects along its route, as part of #GettingNetZeroDone.
Locations include Equinor's Hydrogen-to-Humber (H2H) Saltend project, Pilkington Glass, where hydrogen is being trialled to power the furnace, and Northern Gas Networks' Hydrogen Home – the UK's first homes to feature 100% hydrogen gas appliances.
In short, the UK has done a good job of decarbonising electricity, but the gas system lags significantly behind. Hydrogen isn’t a magic bullet, but the solution exists, the benefits are huge, and UK residents want to know more.
Who’s setting today’s brief?
The Decarbonised Gas Alliance (DGA) represents nearly 30 expert organisations who have come together to help decarbonise the gas system and meet the UK’s target of net zero climate emissions.
The Alliance offers a unique perspective to decarbonised gas markets including green, blue, and other ‘colours’ of hydrogen from biomass and plastics, as well as biogases and synthetic gas. The development of attractive market structures will be critically important in stimulating and underpinning decarbonised gas demand and supply side investment opportunity.
The DGA is ready to help shape that process.
On that note…
To recap, the brief is to design anything visual to inspire people to see the potential in hydrogen as a sustainable energy source – particularly in relation to society essentials such as manufacturing, transport, and heat.
The winning design should motivate people and businesses to consider their role in achieving a net zero future for our country. We mustn’t rely on tariffs and legislation to ‘force’ us to make a change. After all, this isn’t someone else’s problem.
Get creative and enter as many times as you wish for the chance to win.
Links:
LinkedIn: @decarbonised-gas-alliance
Website: https://dgalliance.org/
