Today we’ve got a fun campaign with an important message in collaboration with our friends at Hubbub and Affinity Water. There’s a great cash prize to be won and we’re looking forward to seeing all the creative ideas in response to today’s exciting brief!!
Brief:
Create social media posters that encourage people to save water at home and really value the water coming out of their tap. #TapChat
Tweet your entries to @OneMinuteBriefs @hubbubUK and @AffinityWater with the hashtag #TapChat
Prize: £100 cash prize for today’s winner!
About the campaign
2 in 3 people don’t think they can save water despite secretly admitting to habits like leaving the tap on when brushing their teeth. A lot of people don’t see the UK as being water stress, especially in the South East being the driest area and demand is increasing. With hotter summers, really high water use and a growing population we’re all going to have to work hard to make sure that we can avoid water shortages in the future. We need a major shift in the way people think about the water that comes out of their taps, to make the most of it and show gratitude for all the amazing things water does for us.
This is no mean feat. A lot of people think that because the UK has a rainy reputation and so much of the planet is water the amount they use isn’t an issue.
Environmental charity Hubbub have been working with supply company Affinity Water for a while experimenting with fun & creative ways to get people to look at the water coming out of their taps a little differently and now they want your help. They want to find new ways to talk to people about water and why we need to all do our bit to use less at home. We want to see all sorts of different funny, creative and attention grabbing ideas….
And, that’s where the OMBLES come in! We’d like to see all of your quick-fire concepts, designs, posters, sketches and more to encourage the public to save water and join the #TapChat
For more info visit here: https://www.affinitywater.co.uk/
About Hubbub & their solution:
Hi from Hubbub! We design campaigns that inspire ways of living that are good for the environment. Our campaigns tackle environmental issues, from food waste to microfibres and (almost) everything in between.
Our vision is that we live in a world where everyone is an environmentalist, whether they realise it or not and try to find ways to help people’s lives run smoother, save money, keep fit and look after the planet. We’ve tried as many different ways as you can think of to talk to people about water use and it’s been a tough nut to crack. Can you find a way to help people save water without making them feel bad about themselves?
Over to you OMBLES!!!
