Today we are once again collaborating with legendary Creative Director Tiger Savage and serial entrepreneur Will King. With an incredible new inclusive brand and an amazing prize to be won, we’re excited to see how the OMBLES take on this one with their brilliant quick-fire creativity.
We’re looking for ideas that bring to life the idea of totally inclusive skincare in the form of posters, designs, GIFS, sketches and more…
Remember to tweet your entries to @OneMinuteBriefs and @MonroeSkincare with the hashtags #SkincareWorthSharing, #InclusiveSkincare & link to monroeskincare.com
Prizes:
Winner: £250 cash prize
2 x Runners-Up: £125 worth of products off the website.
About Monroe:
SHAREABLE, DEMOCRATIC, INCLUSIVE, DIVERSE, SIMPLIFIED SKINCARE
FOR PEOPLE – you, me, she, he, they
FOR SKIN – every type, every colour, every age
FOR EVERY, FOR ONE, FOR EVERYONE: MONROE
Gender is… social, cultural; beyond biological
Skin colour is… defined as genetic, degrees of melanin, adapted to geography, culturally freighted
Identity is… personal, judged, often misunderstood
Skin is… the 20 sq ft that keeps us together
MONROE is skincare for everyone
MONROE is… a skincare range that started life as mens’ skincare that women loved to use
MONROE is… skincare worth sharing. It saves space on your shelf, saves time in your life.
MONROE is… recyclable with glass bottles and foil-free paper cartons
MONROE is… simplified, scaled-back and multipurpose. Cleanses and refreshes, protects and defends skin, styles hair and scents the body. 6 products, 4 for skin, 1 for hair, 1 fragrance.
MONROE is… paraben free
MONROE is… Made in Britain
MONROE IS… SKINCARE WORTH SHARING
https://twitter.com/monroeskincare
https://www.instagram.com/monroe.skincare/
https://www.facebook.com/MonroeofLondon/
Behind Monroe
MONROE was... originally launched as a men's grooming range by photographer Gareth Boden who in 2019 enlisted the creative directorship of Tiger Savage.
MONROE is… Tiger Savage, one of the world’s leading female advertising creative directors with a 25-year career leading teams at global advertising agencies. Her iconic campaigns include creating ‘The Lynx Effect’ and for Vogue.com as well as work for clients including BA, Adidas and Coca-Cola. Tiger is co-founder of Savage & King, a boutique creative and strategy agency; previous clients have included Musto, Ralph & Russo and mental health charity pro bono clients.
MONROE is… Will King who launched the King of Shaves brand in 1993 and its first product, a game-changing shaving oil. He bought shave.com for just £18 in 1995 and 27 years on, King of Shaves has delivered more than 15bn smooth faces – and other body parts, world-wide. He was awarded an Honorary Doctorate DUniv by the University of Portsmouth in 2015 for services to Engineering and Entrepreneurship.
