Today’s brief is an exciting one, to coincide with our involvement at The Drum’s #B2BWORLDFEST, with five amazing prizes to be won!!! We’ll be speaking at the event and also setting a very special brief to people around the world, including some amazing B2B agencies. So, do you, the OMBLES, have what it takes to show them how it’s done… or will the B2B agencies come out on top? One of the great things about OMB is that anyone can win, whether you’re a student, a CEO or not even in the industry at all! And that’s why we’re excited to see what everyone comes up with and share our favourites on the second day of the event. Full details below. Hope to see some OMBLES there!!!
Brief:
As it’s a B2B event, today’s brief will be B2B-based.
But what does B2B mean?
Business-to-business (B2B) is a transaction or business conducted between one business and another, such as a wholesaler and retailer. B2B transactions tend to happen in the supply chain, where one company will purchase raw materials from another to be used in the manufacturing process.
What we’re looking for:
We want you to come up with quick-fire poster ideas, sketches and designs to advertise #NutsAndBolts to car manufacturers. It’s challenging enough to advertise cars to consumers, but what about advertising the things that make up those cars? They need to be advertised too!! Think quality, price and why the car makers should choose your nuts and bolts rather than anyone else’s! They’d be nuts not to!
Tweet your entries to @OneMinuteBriefs, @SteinIAS and @TheDrum with the hashtags #NutsAndBolts & #B2BWORLDFEST
Feel free to tag in the car manufacturers in your tweets too!
Make sure your Twitter handle is in the corner of your entry!
Prizes:
5 x £100/$100 cash prizes for the Top 5 entries!!!
Winning entries to also be featured on The Drum!!!
Part 1 – Wednesday 18 November 11am ET / 4pm GMT
https://www.thedrum.com/b2b/events/273
OMB Creative Smackdown
Agility. A watchword of marketing in this era. Can creatives rise to the agility challenge? Let’s set them a One Minute Brief competition!
Created by Nick Entwistle at The Bank of Creativity, One Minute Briefs is designed to change the way people think about advertising and the way creatives (and creativity) work. OMBs gives creatives one minute to create concepts. Are OMBs the answer to the creative agility conundrum, or do we still require a dose of due process? Nick and Stein IAS’ CCO Reuben Webb will discuss and debate agility in creativity. A One Minute Brief competition also will be set and the OMB community creatives and top B2B agency teams will be tasked with the challenge. The work will then be judged, and winner named in Part 2 of this event.
This live challenge and chat will look at the need for speed – and the positive impact it can have on the quality of creative thinking.
Speakers
Nick Entwistle, founder, One Minute Briefs
Reuben Webb, chief creative and values officer, Stein IAS
Part 2 – Thursday 19 November 12pm ET / 5pm GMT
https://www.thedrum.com/b2b/events/283
That Was Fast…But Is It Any Good?
For the second part of ‘Creativity in the Age of Agility’, Reuben and Nick will be joined by Isabel Sierra Leon de Gomez, the multi-award-winning Global Head of Creative at Bloomberg. The triumvirate will both showcase and judge the submissions from the OMB community and B2B agency elites – name winner and runners-up. Who doesn’t like a good, clean creative competition – in virtual real time?
Agility meet your match!
Speakers
Nick Entwistle, Founder, One Minute Briefs
Reuben Webb, Chief Creative and Values Officer, Stein IAS
Isabel Sierra Leon de Gomez, Global Head of Creative, Bloomberg
About #B2BWORLDFEST
TWO DAYS OF MACRO THINKING FROM B2B’S BRIGHTEST MINDS ACROSS THE GLOBE
Through crisis and challenges, B2B marketers have responded with resilience and resolve. Through unforeseeable twists and turns, B2B marketers showcased insight and agility. When their organizations needed them most, B2B marketers have responded, are responding and will respond with innovation and inspiration. This is the reason for and guiding spirit behind the Drum’s first annual B2B WorldFest, developed in partnership with Stein IAS. WorldFest celebrates the best thinkers and doers. Explores the convergence of creativity and technology, of strategy and culture. Investigates the transformations that will shape the future. If B2B is your world, WorldFest is your event.
