Today’s brief is an exciting one, celebrating The Drum’s #B2BWORLDFEST, with four amazing prizes to be won!!! Two will be picked by top creatives and two by top clients, who will your idea appeal to? One of the great things about OMB is that anyone can win, whether you’re a student, a CEO or not even in the industry at all! So get involved, look out for the shortlist on Friday 5th and tune into #B2BWORLDFEST on Nov 10th to see who wins. Full details below. Hope to see some OMBLES there!!!
One Minute Brief of the Day:
Create posters to advertise #WhyTheWorldNeedsB2B with @TheDrum & @SteinIAS #B2BWORLDFEST
But what does B2B mean?
Business-to-business (B2B) is a transaction or business conducted between one business and another. As a consumer, you might by a car, but the business that makes that car buys the components from other businesses – that’s B2B. You might buy a drink in a recycled plastic bottle, but the company that makes the drink buys recycled plastic to make its bottles from a recycled plastics business.
People who make computers or phones buy computer chips from chip makers. People who cook chips in restaurants buy chip fryers from industrial chip fryer makers. People who make those big chip fryers buy their chip cooking timers from people who make heat resistant timers. They buy their temperature gauges from people who make temperature gauges. Those people also make air pollution monitors which they sell to people who make recycled plastic bottles. B2B really does make the business world go round and round. And actually the world… Building a bridge? A windfarm? A school? A hospital? You’ll be buying in the B2B supply chain. B2B transactions keep businesses and society… in business.
What we’re looking for:
We want you to come up with quick-fire poster ideas, sketches and designs to advertise #WhyTheWorldNeedsB2B. Think big businesses or small. Think about how businesses need to adapt. Think about how society needs to evolve. Think about how flower shops, coffee shops and hairdressers are changing their businesses. The possibilities for why the world needs B2B are endless.
Tweet your entries to @OneMinuteBriefs, @SteinIAS and @TheDrum with the hashtags #WhyTheWorldNeedsB2B & #B2BWORLDFEST
Make sure your Twitter handle is in the corner of your entry!
Prizes:
4 x £100/$100 cash prizes for the Top 4 entries!!!
Winning entries to also be featured on The Drum!!!
About #B2BWORLDFEST
THINK ANEW AT B2B WORLD FEST
Some say that after the last two years, we need a re-set. A re-start. A re-charge. But not B2B’ers. Tested by the pandemic, B2B marketers are at the top of their game. They’re looking forward, not back. At strategy. Creativity. Culture. Digitization. Most of all, growth. So, we won’t be re-thinking or renewing at B2B World Fest. We’ll be thinking anew. Because that’s what B2B’ers do.
Sign up to view the event for free here: https://www.thedrum.com/b2b/schedule
