Today we’ve got an exciting brief with our friends at King of Shaves - the UK's #1 refillable shaving brand. And, we’re looking to celebrate that they are now available on Bother - the home of refills and eco alternatives where you can get the best bulky cupboard essentials delivered with no subscription.
““We are delighted that King of Shaves is available on the fantastic new essentials shopping website, bother & that they have a strong focus on listing eco-friendly & refillable products. I can’t wait to see the clever ideas the #OMBLES will come up with to drive awareness of both fantastic brands” ”
One Minute Brief of the Day:
Create posters to encourage people to #BotherToShave with @KingofShaves now available on @WeAreBother
Please tweet your entries to @OneMinuteBriefs, @KingofShaves & @WeAreBother with the hashtag #BotherToShave & link to https://bit.ly/3xXqWFq
Remember to include your Twitter handle in the corner of your entries.
Prizes:
Winner: £500 cash prize + 50% off Bother voucher
2nd place: £350 cash prize + 50% off Bother voucher
3rd place: £150 cash prize + 15% off Bother voucher
About:
King of Shaves is the world's first shaving brand to introduce a 'Lifetime Use Refill' rather than 'Buy, Use, Dispose' into the market.
Better for the planet, Better for your pocket. Clean shave, clear conscience!
Cost of shaving with refills vs single use tubes is cheaper.
We now need to get consumers aware of, and to buy into this 'refillable mindset', right now they continue to buy 'single use' plastic in the (mistaken belief) that plastic is recycled, when in fact 70-90% ends up in Landfill.
Clear point of difference from primary competitors
From a consumer POV, we not only 'shave' the planet we 'save' money too.
About King of Shaves :
Created in 1993 in Will King’s kitchen, King of Shaves is a British company that is now firmly established as a leading challenger brand in the UK. Following redundancy and after suffering for years from razor irritation when using conventional shaving foams and gels, Will experimented with blends of essential oils and eventually created his first product – King of Shaves Original Shaving Oil – that was to become the bedrock of the company.
Will hand-filled the first 10,000 bottles over the kitchen sink (it took two weeks) and in 1993, got the product listed by Harrods and Boots the Chemist in the UK.
King of Shaves was born!
Our range of advanced high performance shaving, skin and beard care products are available in the UK from Amazon, Boots, Morrisons, Ocado, Sainsbury’s, Superdrug and Waitrose as well as direct from our online shop. King of Shaves is also available in the USA as well as in several other countries including Australia and New Zealand.
We have introduced refillable packaging as part of our commitment to reducing the use of plastic in our range, our products are not tested on animals and our entire shaving and skincare range is suitable for vegans.
About Bother:
We were astounded that there wasn’t a better way to shop, that took less time, cost less money and had far less impact on the environment… and so we built it.
With three children of his own, our CEO and founder, bored and disillusioned by the bright lights of the city, craved an alternative and assembled a team with one sole purpose: to rid the world of boring shopping. And to try to help the environment. With two purposes… To rid the world of boring shopping, help the environment, make lives easier and to empower our…
No wait… maybe just with one purpose:
To Bother… so you don’t have to.
No need for a delivery slot
Great value prices
The home of refills and eco alternatives
webother.co.uk
