I found one minute briefs five years ago by chance, I was at quite a low point in my life, and I was recovering from a suicide attempt. One minute briefs were running a brief to get the NHS Choir to number one, and I thought this is a great medium to channel my energy into.
The NHS has been important in my life, as it gave me a career, when I couldn't get into the creative industry because of the colour of my skin and sound of my name year ago. Maybe that's why I use the handle zedtrafficker, as I want to able to traffick without being judged on the colour of my skin or my name.
From the moment I first submitted my first OMB, I was hooked. I have been entering everyday and I have seen my creativity get better and better.
Which I am seeing the rewards for, such as my campaign for WWF, that got over half a billion views world wide. It was a simple idea, to highlight the extinction on of animals on earth, by removing the animal from brand emblems and logos. Something simple as this could only be created in one minute briefs, as I take literally as a one minute brief .
I would recommend one minute briefs to anyone who wants to be creative, I have always advocated that even though you have finished education, you must always train. The greatest athletes train everyday, to condition their muscles to react in a split second. The brain is also a muscle...
One thing that is a great with OMB is the community, plenty of times when I have been down and low, ombles have reached out to me. I have made many great friends or should I say brothers and sisters with one minute briefs.
I would like to thank Nick, who has created this great and diverse community. If it wasn't for OMB and Nick I may not be here today, as truly creativity saved my life. I have always believed in my talent, but I was never given the chance.
But it's thanks to Nick, who has believed in not just mine but everyone's work. Nick believed my ideas for WWF and (my favourite and most emotional OMB) the Isabella campaign. It has shown me that my creativity can be amazing, and all it took was someone to believe in me.
The WWF campaign is up for a Cannes Lions this year, and I am not really a awards person, as prior to OMB awards and my Chipshop award, all I ever won was a box of ludo and snakes and ladders.
I have campaigned hard for a job ever since the advertising industry felt sorry for being racist for so long after the George Flloyd incident. I was promised many opportunities with some very big agencies, but due to Covid, recruitment is frozen. Thanks to One minute briefs I landed a creative role with intent health, just recently. And I am enjoying the challenge very much.
I am looking forward to the future, as I feel I have another few gears to go up in creativity wisely, and I strongly feel that I will make change with my work.
Someone once asked me "why am I still in the industry that never wanted me....."
My answer was simple.... "revenge".
Love Zed
PS - I would like to thank all the ombles for all thier love and support. You are a talented bunch!
Ze’s portfolio: zedtrafficker.com