Something Cheez-y just landed! That’s right, America’s $1 billion cheese snack has arrived in the UK.

Cheez-It introduces three mouthwatering flavours into the UK salty snacks market which are: The cheesy punch of Double Cheese, the spice of Cheese & Chilli and the pop of Cheese, Sour Cream & Onion. Baked with 100% real cheese, with no artificial colours or flavours, and seasoned to crunchy perfection, they’re great for every snacking occasion!

Cheez-It is going to be seen and heard everywhere, available in all major supermarkets. Therefore, we wanted to invite the OMB community to join us in this brie-liant launch.

See more here: https://www.cheezit.com/

One Minute Brief of the Day:

Create posters to celebrate Cheez-It landing in the UK by incorporating cheese-related puns or idioms

Do it in a visually exciting way while making your entries uniquely Cheez-y and have fun!

Examples of Some Cheez-y Puns!

- Something grate just happened!

- You’re bound to be fondue of these flavours!

To enter… tweet your entries to @OneMinuteBriefs with the hashtags #SomethingCheezyJustLanded and #CheezItUK

Get creative and enter as many times as you wish. Remember your Twitter/X handle in the corner of your entries. Deadline 6pm BST. – Gouda luck!

We’d also love to see you sharing your entries as posts and stories on Instagram to @OneMinuteBriefs and @cheezit_uki

Prizes:

1st Prize: £300 cash!!!

2nd Prize: £200 cash!!

3rd Prize: £100 cash!

DO’S AND DONT’S

DO’S

Use the Cheez-It packs.
Use the Cheez-It colour palette and font.
Keep it simple, single-minded, and fun.

DONT’s

Make direct comparisons with competitor cheese snack brands.
When using the Cheez-It logo and pack, do not: change its colour; stretch or squeeze; rearrange its position; add elements to it; remove any part of the logo; hang any elements to it.
No rude or offensive puns.