While our name speaks for itself, we take great pride in being the Home of Last Minute Holiday Deals (and we’re not shy about it 💁♀️). You might recall our summer campaign, "It’s Never Too Late to Book," which played on urgency and humour to encourage holiday goers to find a last-minute holiday package deal.
One Minute Brief of the Day:
Create posters/social content to encourage people to book holiday packages with @lastminute_com by establishing them as ‘The Home of Last Minute Holiday Deals’
Tweet your entries to @OneMinuteBriefs & @lastminute_com with the hashtag #LastMinuteHolidayDeals
We’d also love to see you share your submissions on Instagram with posts and stories via Instagram to @lastminute_com & @OneMinuteBriefs
Prizes:
1st - £300 Holiday Package (Flight + Hotel) Voucher + 1 Champagne Experience at the lastminute.com London Eye (max 10 people)
2nd - £200 Holiday Package (Flight + Hotel) Voucher + 8 lastminute.com London Eye tickets
3rd - £100 Holiday Package (Flight + Hotel) Voucher + 4 lastminute.com London Eye tickets
4th - 4 lastminute.com London Eye tickets
5th - 2 lastminute.com London Eye tickets
About lastminute.com:
lastminute.com is the European Travel-Tech leader in Dynamic Holiday Packages. As the home of last minute holiday package deals, we're the experts at pulling together perfect holiday packages (flight+hotel) when the clock is ticking. We have thousands of last minute holiday package deals that help us to live up to the name.
Find out more here: lastminute.com
Target Audience:
We target families/couples (35-44 y.o.). They book holiday packages as value for money is important for them, however, they’d also like to be reassured of their decision.
What problem are we solving for the consumer?
Amidst the chaos of their busy lives, inundated with competitors' messages, they often feel overwhelmed and delayed in their decision-making process. Our goal is to capture their attention during the crucial phase between 'planning' and 'booking' their vacation and convert them into bookers by reassuring them that we have a wide range of last minute holiday package deals.
Here’s where you come in. If you’re up for the challenge, we want you to tap into your creativity and develop a fun concept that will not only be exciting but also uniquely entertaining (and with a touch of our signature pink).
TONE OF VOICE
Energetic | Approachable | Value Smart | Boisterous
What you can play with?
Our Pink color #f2007d / PANTONE 213 and our font Ubuntu
Word play with last minute, holiday package (flight +hotel) deals
The key consumer travel occasions coming up in the next few months are below:
Christmas/NYE
Autumn School Break
Winter Sun Holidays
Ski Holidays
We have a jingle- download it HERE
We want to be known as the Home of Last Minute Holiday deals and for our key product – holiday package, which is flight + hotel package – Play with that
Explore our current instagram channel here for inspiration and our last minute holiday package offers here
Social/Web Links:
Website: lastminute.com
X/Twitter: lastminute_com
Instagram: lastminute_com
T&Cs here.
Logos below and font available here.
There are also a selection of images & videos below. You do not have to use these in your submissions but they give you an idea of our imagery style and tone.
