One Minute Brief of the Day: Create posters to crown Crunchy Nut as the King of Taste in the United Cereal Kingdom. #CrunchyNutCoronation

First dreamt up more than four decades ago at Kellogg’s Manchester factory back in 1980, Crunchy Nut is Kellogg’s biggest cereal brand in the UK, with over £100M in annual value sales*. With an eye and mouth-watering combination of peanuts and honey and its trademark golden crunch, it’s the UK cereal category’s No.1 Taste Brand*.

With King Charles’s upcoming Coronation happening tomorrow, we wanted to invite the OMB community to help us hold a celebration of our own. And what better opportunity to recognize Crunchy Nut’s great taste credentials than by crowning it as the King of Taste? After all, ‘The Trouble Is They Taste Too Good’!

One Minute Brief of the Day:

Create posters to crown Crunchy Nut as the King of Taste in the United Cereal Kingdom. #CrunchyNutCoronation

Do it in a visually exciting way while making your entries unique to Crunchy Nut and have fun!

NOW TO SHARE ON YOUR SOCIALS…

  1. Tweet your entries to @OneMinuteBriefs with the hashtags #CrunchyNutCoronation #TheTroubleIsTheyTasteTooGood

  2. We’d also love you to share your entries to @OneMinuteBriefs & @KelloggsCrunchyNut on Instagram via posts and stories.

  3. As well as the above, you can also post on Facebook and tag in @OneMinuteBriefs & @KelloggsUK

Get creative and enter as many times as you wish. Remember your Twitter handle in the bottom right-hand corner of your entries. Deadline 6pm BST.

PRIZES:

1st Prize: £300 cash!!

2nd Prize: £200 cash!!

3rd Prize: £100 cash!!

Winning and shortlisted entries could also be featured on the Kellogg’s UKI/Crunchy Nut social channels.

DOs

  • Use the Crunchy Nut assets & colour palette. See below.

  • Keep it simple, single-minded and fun.

DONTs…

  • Make direct comparisons with competitor cereal brands.

  • Use any official royal symbols or imagery.

  • When using the Crunchy Nut logo and pack, do not: change its colour; stretch or squeeze; rearrange its position; add elements to it; remove any part of the logo; hang any elements to it.

WINNING CRITERIA

Best posters will be unique and feel unmistakably Crunchy Nut. They will be clearly helping us celebrate Crunchy Nut as the King of Taste in a simple and fun way.

Socials:

Instagram: https://www.instagram.com/kelloggs_crunchy_nut

Facebook: https://www.facebook.com/KelloggsUK

T&Cs here.