Today we’ve got an amazing brief with a powerful message at its heart. To coincide with PG tips’ brilliant TV ad below, we are on a mission to get people to reach out to someone for a cuppa. Be it across the road, on the phone, virtually via video, or right here on Twitter, staying connected feels more important than ever.

Even before social distancing, 9 million people in the UK felt lonely but over half of us felt there was a stigma attached to loneliness. With lots of us experiencing loneliness at the moment, we want to help change this.

That’s why we’re calling on the OMBLES to help spread the word to people all around the UK, that staying home doesn’t have to mean feeling isolated. We want to encourage people to share virtual #CuppasTogether to help address loneliness through the joy of a good old brew.

After all, cuppas really do taste better together.

Remember to tweet entries to @PGtips & @OneMinuteBriefs with the hashtag #CuppasTogether

Prizes:

£100 Amazon vouchers!!
One year’s supply of PG tips!!
PG tips personalised mugs for you and the family!!

About:

At PG tips, we know a thing or two about bringing people together through the magic of a cuppa and a chat. With lots of us experiencing loneliness right now, we’re on a mission to get more people to share a cuppa with someone – whether it’s a friend, relative, neighbour or someone new.

It’s time to share a cuppa and a good old natter!

We want the good a cup of tea and a chat can do to be amplified to as many people as possible, at a time it feels more important than ever. This is where the OMBLES come in.

The brief is straightforward: spread the word about #CuppasTogether with quick-thinking creative designs, notes, sketches, scribbles, GIFs or however else you see fit, that will encourage people to connect with one another for a good old chat and a cuppa, wherever they find themselves.

Through visuals and/or words, we’d like to de-stigmatise loneliness and highlight why we’re better together despite any current physical ‘distance’. After all, loneliness affects everyone and together we can all help reducing it.

Find out more about the campaign, partners and how you can pledge to share #CuppasTogether here:

pgtips.co.uk/cuppastogether.html

EXTRA: The OMBLE Tea Party

We’ll also be having an OMBLE Tea Party on Zoom at 3pm BST. Make sure you have Zoom downloaded… DM us on Twitter to RSVP and I’ll send you the invite link. I’d like as many of you to join us as possible with your cuppas!!
I’ll be chatting briefly and inviting a few OMBLES to say a few words before we all say cheers with our cuppas for a big OMBLE Tea Party group pic!
Just make sure you have pen, paper and a cuppa with you (silly clothing or accessories optional) 😉

Even before social distancing, 9 million people in the UK felt lonely but over half of us felt there was a stigma attached to loneliness. With lots of us experiencing loneliness at the moment, we want to help change this.

EXTRA: The OMBLE Tea Party

We’ll also be having an OMBLE Tea Party on Zoom at 3pm BST. Make sure you have Zoom downloaded… DM us on Twitter to RSVP and I’ll send you the invite link. I’d like as many of you to join us as possible with your cuppas!!

I’ll be chatting briefly and inviting a few OMBLES to say a few words before we all say cheers with our cuppas for a big OMBLE Tea Party group pic!

Just make sure you have pen, paper and a cuppa with you (silly clothing or accessories optional) 😉