One Minute Brief of the Day:
Create billboard posters share the message of the Diversity Type project and highlight the importance of why people should download and use this typeface on World Diversity Day 2021, and beyond.
We want to see creative design and executions the OMB community can come up with to promote the project, the typeface and the importance of diversity in the creative industries.
Please tweet your entries to @OneMinuteBriefs and @WeAreDistillery with the hashtag #DiversityType and please include the link diversitytype.com
Don’t forget to include your twitter handle in the corner of your submissions.
Prizes:
The Top 5 entries will have the opportunity to feature on Clear Channel billboards around the UK!!
Let’s get this trending!
About the project:
Welcome to the Diversity Type Project. At distillery, we embrace diversity. No matter who you are, we believe you have something to share with the world.
This is a unique opportunity to bring our differences together to create a brand new typeface that celebrates diversity and inclusion. With contributions coming from all corners of the world, we’ll be bringing together letters and numbers from the Latin alphabet inspired by hundreds of individual stories and experiences. We’ll then combine the best submissions into a downloadable typeface that will be available for everyone and anyone to use.
No matter your skill set, distillery wants you to join us by contributing a character design inspired by your own personal story, background, or life experiences.
And if design isn’t for you, you can also get involved by helping us name the typeface with a great story or word that really means something to you.
What’s more, with an embedded ‘download to donate’ mechanic, we’ll also be raising money to help charities and organisations that celebrate diversity around the world.
We want this typeface to build awareness by unifying communities and cultures, and celebrating the differences in people's lived experiences. All in one place. By asking people to donate in order to use the font, we are helping to support organisations who champion more marginalised communities, cultures and groups.
The Diversity Type will be available for brands to use on World Diversity Day, 21st May 2021.