Today we’ve got a fun brief to deliver an important message in typical creative OMB style.

Following the social media success of the #dontvisitwaleschallenge, that OMB got involved in on Bank Holiday weekend, it’s time to think bigger, bolder, grander, wider, deeper… sillier perhaps?

The #DontVisitChallenge, in partnership with @SimlSocial, urges the public to just forget it for a bit. Put your feet up. Watch telly instead. And, above all, don’t travel unnecessarily to visit places you don’t need to.

We want to see your creative ideas to encourage the bored and restless public to get behind the campaign and Stay At Home, despite the temptation to travel around this weekend. Especially when the sun is out.

Share your quick-fire thoughts with anything from sketches, clever copy, designs, tongue-in-cheek slogans and impactful messages to the public encouraging them to stay away from all the places they are usually welcomed to.

This also isn’t just for the UK. You can use any destination in your country for your entries.

The funnier and more creative the better.

You can enter as many as you like too!

Tweet your entries to @OneMinuteBriefs, @SimlSocial & @LoveYourNHS with the hashtag #DontVisitChallenge
(You can also share on Insta too)

It would be great if you can also include the hashtags #StayHomeSaveLives & #LoveYourNHS

Here’s a few examples to give you a little inspiration: