Today we’ve got another seasonal brief with a very important cause at it’s heart. We’re hoping as many people as possible will get involved today and, of course, opt for the Good Gift Wrap for their presents this year!

We’re excited that the OMBLES will be able to help us spread the word and warmth. And, of course, we hope they will help us sell as many rolls as we can, so we can help as many people as possible!!

Please tweet your entries to @OneMinuteBriefs and @WrapUpLondon with the hashtags #TheGoodGiftWrap & #WrapUpLondon as well as the message: ‘Buy/order yours at TheGoodGiftWrap.org’

Prizes:

OMB Hoodie in any colour.

Choice of OMBook 1-4.

Background

Each year, Hands On London, a charity that supports the homeless community run a campaign called Wrap Up London, where they ask commuters to donate coats as they pass through train stations on their way to work – helping thousands of homeless people keep warm during the cold, winter months.

Problem

A recent study has found that the number of people sleeping rough on the streets throughout London has increased by 33% (Combined Homelessness and Information Network, 2020) in the last year alone. But, whilst the demand for coats is at its highest, train stations have never been emptier because of COVID-19.

With more people sleeping rough and coat collections becoming much trickier due to lockdown restrictions, the charity needed to take action to ensure that they could still help keep homeless people stay safe and warm during these difficult times. To cover the extra costs for this year's collection and deliveries, they needed a fundraising idea.

Idea

Introducing the Good Gift Wrap, cosy Christmas wrapping paper that does good and looks good too. The warm knit design wrapping paper helps the homeless wrap up warm this Christmas, with money raised helping volunteers deliver more coats safely.

The creative challenge

The fundraiser campaign is running until 15th December, and the charity is relying on organic sharing and word of mouth to hit their fundraising targets.

Can you help us spread the word so we can spread more warmth? We need to sell as many rolls as we can, so we can help as many people as possible.

Key messages we could talk about

The warm and cosy designs remind you of the warmth every purchase brings – you’re wrapping up homeless people as well as your Christmas gifts.
1 roll of The Good Gift Wrap helps the charity’s volunteers deliver coats to 3 homeless people
The paper can be bought online, so there’s no need to go to the shops (COVID safe)
The Good Gift Wrap is good in more ways than 1 (looks good, does good, sustainably sourced and FSC certified, recyclable)

Feel free to use any of the assets below within your submissions: