What a year 2020 has been. A year we are all ready to end. Can we end 2020, the worst year in living memory, on a high by celebrating kindness?
For today’s brief let’s help put a smile on the face of the world at the end of one of the worst years in living memory, by transforming the five days, between the Christmas and New Year holidays, known as Twixtmas, into a five day celebration of kindness and the best things in life.
Together, let’s do our bit to help make the world a kinder place.
BRIEF:
Create posters to help put a smile on the face of the world at the end of one of the worst years in living memory, by transforming the five days, between the Christmas and New Year holidays, known as Twixtmas.
Tweet your submissions to @OneMinuteBriefs and @Twixtmas2020 with the hashtag #TwixtmasKindness
PRIZES:
£50 cash prize
Your work featured on various social channels over Twixtmas time!
Free online ‘Social Purpose’ course for the winner & shortlisted entries. Worth £500!!
CONTEXT:
Using the #TwixtmasKindness banner, the campaign will encourage everyone to do their bit, by doing five easy-to-do-and-share things, taking tiny step practical actions to make their world better in some way including:
Do something to celebrate the unsung heroes or friends in your life
Do something for yourself - reflect and respect upon the good things you discovered about yourself in 2020
Do something for the environment
Do something for your community
Do something to make you fitter, healthier, more purposeful
About Twixtmas:
An audacious goal - to put a smile on the face of the world at the end of one of the worst years in living memory, by transforming the five days, between the Christmas and New Year holidays, known as Twixtmas, into a five day celebration of kindness and the best things in life.
Can we transform what are traditionally regarded as a low points in the festive calendar and turn them instead into a high point for marking the good things that have emerged in the past year - recognising unsung heroes, relationships, community spirit and unexpected acts of kindness.
We need to turn the Twixtmas break as a special period in-between the traditional festivities to celebrate the best things in life that are free - our families, friends and community, shared interests, supporting each other and living a kinder, more purposeful life.
Our non-commercial campaign is creating a platform and programme to celebrate the things that 2020 has been good for - greater kindness with unsung heroes and communities coming together to help and support each other -as well as preparing people for a tough year ahead in 2021, coping with Covid-fatigue and more.
The five- day Twixtmas break is seen as a prime opportunity to help people live a bigger life. The holiday break is usually where people are ‘time rich’ instead of ‘time poor’.
The campaign web site www.twixtmas.com offers practical advice and inspiration to encourage everyone to make the most of this under-used, overlooked opportunity.
The campaign idea was originally conceived by social enterprise Grow Social Capital, as a simple way of creating social good and investing in the bonds that tie communities together, by thinking differently about the five day period between the two public holidays of Christmas and New Year, and make use of untapped resource, energy, and opportunities.
The pain and grief caused by the pandemic will probably mean 2020 will be remembered as one of the worst in living memory. Yet 2020 was also a year of kindness, unsung heroes, selflessness on the part of the majority, and untold acts of kindness and compassion. We have the choice to finish the year on a high, celebrating with the best things in life - our loved ones, our communities, and our planet.
Links:
Twitter: @Twixtmas2020
Website: twixtmas.com
