Today we’ve got an amazing brief with some of the organisations behind the #GreenRecovery movement and we’re asking the OMBLES to help us spread this message as far and wide as possible.
We’re looking for quickfire thoughts, stunt ideas, GIFS, sketches, poster designs and more to help communicate this cause and make the UK government sit up and take notice.
The more entries the merrier and be as creative as you like!
Tweet your entries to @OneMinuteBriefs @EnergyBoom with the hashtag #GreenRecovery
Prize:
£200 cash prize for today’s winner!!!
Today’s brief:
Create posters to encourage the UK government to help stimulate the economy with a #GreenRecovery
Problem:
The coronavirus pandemic has had devastating consequences for lives and livelihoods around the world, while also dramatically cutting CO2 emissions.
In many countries, governments are now looking towards recovery with plans for economic stimulus worth trillions of dollars.
Yet as economies pick up pace, emissions are beginning to rebound and huge bailout plans will have consequences for CO2 emissions and the climate crisis.
So far, the 20 largest economies in the world have pledged $161 billion to fossil fuels: that’s 51% of all public money committed to the energy sector! Put simply, taxpayer’s money is being used to keep polluters polluting, to the tune of billions.
In the UK, at least $4.82 billion has been pledged to unconditional fossil fuels. (Source: Energy Policy Tracker)
Solution:
We want governments to stop funding the fossil fuel industry which is driving the climate crisis. We want governments to fund a #GreenRecovery; a recovery for today and tomorrow; a recovery for all.
This means not giving money to polluters and instead fund renewable energies and modern, equitable societies. This is a once in a lifetime opportunity, and our last chance to build a better, cleaner future with sustainable and fair jobs.
Relevant links:
https://twitter.com/BBCNews/status/1288647909001625613
What we know:
From our message testing we know:
Most people hate the idea that the government is subsidising polluters such airlines and oil and gas with taxes. I.e your taxes are polluting the country
Most people don't know what a green recovery is and if they do, they don’t think it’s viable.
A lot of people don’t like the idea of wind farms - ie. this image doesn’t work so well
An us Vs them paradigm works well - creating a villain out of the fossil fuel industries
