Grey Poupon is not just a mustard; it’s a statement of refined taste and confidence. Our campaign should highlight this with clever nods to pop culture, blending timeless luxury with modern wit.

One Minute Brief of the Day:

Create visually striking billboard-style posters that showcase Grey Poupon's premium quality and bold flavour while integrating witty and confident messaging.

Don’t forget to include your twitter handle in the top-left corner of your submissions.

Deadline 6pm BST. Enter as many times as you like.

Please share your entries to @OneMinuteBriefs with the hashtag #GreyPoupon

Prizes:

WINNER: £100 cash plus Grey Poupon goodies

BRAND GUIDLINES

Make sure to download and view brand guidelines here before entering

Creative Considerations:

Pop Culture Integration: You could use previous references (e.g., movies, music, memes) to draw a connection between Grey Poupon and moments of cultural significance, subtly reinforcing the brand’s elite status.

Tone & Style: The messaging should be bold, clever, and sophisticated, maintaining a balance between luxury and humour. Think of it as a playful wink to those “in the know”.

Visual Execution: Use high-contrast visuals with a focus on the iconic jar, accompanied by minimal but impactful text. The design should exude elegance while standing out in busy environments.

Deliverables: Poster artwork for out of home display such as a bus stop or billboard.

Web & Social Links

Website: https://greypouponmustard.com

Instagram: https://www.instagram.com/greypouponuk/